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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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How To Test The Body Of Your Sales Copy For Weaknesses


How To Test The Body Of Your Sales Copy For ... Rich ... ... sales copy is the life source of your ... If your sales copy isn't pulling in a decen How To Test The Body Of Your Sales Copy For Weaknessesby Rich Hamilton, Jrhttp://www.ElitesMarketing.comYour sales copy is the...

5 Insider Secrets to Million Dollar Sales Letters


One of the most ... skills you could ever learn is how to write million dollar sales letters. The ... between a killer sales letter and a mediocre one is often the ... between a su One of the most important skills you could ever learn is how to write...

WRITING POWERFUL EFFECTIVE SOLO ADS


... wants to make more money... In fact, most people ... to hit upon ... that makes them ... rich! And ... of the easiest roads to the ... of these dreams of Everybody wants to make more money... In fact, most people wouldlike to hit upon something that makes...

SEO Copywriting - In the Wake of the “Florida” Update


by Karon Thackston © 2004http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that... by Karon Thackston © 2004http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at...

How to make your web copy better.


One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing ... ... (ads, ... sales letters etc.) and cut and paste them ont One of the biggest mistakes you can make when creating a web site is...

"How To Write A Riveting Sales Letter That Closes Sales"


"How To Write A Riveting Sales Letter That Closes Sales"By Mike Jezek, the Sales Letter ... do you get people's ... and build their interest to take the time to read your sales lett "How To Write A Riveting Sales Letter That Closes Sales"By Mike Jezek, the Sales Letter Psychologist™How...

The Headline Is Your Lifeline


Reel them in!Think for a moment about newspapers. Have you ever heard the phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply". Doesn't it make you want to read on, to...

Press Releases Can Increase Search Engine Positioning


by Karon Thackston © 2004http://www.copywritingcourse.comWhen you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites ... by Karon Thackston © 2004http://www.copywritingcourse.comWhen you write a press release, what is your ultimate goal? No doubt, getting the...

How Freelancers Can Expand Their Business Using Personal Coaching


Back in 1985 when I first started ... the only helpI could find on the subject were books by ... ... Bob Stone, David Ogilvy, and a few others. I ... look for books on h Back in 1985 when I first started copywriting, the only helpI could find on...

Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.)


Missing any markets lately? That’s a good question to ask yourself if you’ve never given much thought to the ... sorry to admit that I really hadn’t, until a client gave ... to inclu Missing any markets lately? That’s a good question to ask yourself if you’ve never given much...

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Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.)

Missing any markets lately? That’s a good question to ask yourself if you’ve never given much thought to the ... sorry to admit that I really hadn’t, until a client gave ... to inclu Missing any markets lately? That’s a good question to ask yourself if you’ve never given much...

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