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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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How To Emotionally-Charge Your Sales Letters To Boost Sales


Are you ... that your sales letter isn't getting results? Do ... how you could make a ... sales letter even ... you said, "yes" to either of these ... then I invite y Are you frustrated that your sales letter isn't getting results? Do youwonder how you could make...

Copywriting Makeover: It’s Not About YOU, It’s About THEM


by Karon Thackston © 2003http://www.copywritingcourse.comI’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your... by Karon Thackston © 2003http://www.copywritingcourse.comI’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling....

"3 Quick Tips To Becoming An Instant Copywriting Genius"


... is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.From ... direct mail and now to the inte Copywriting is the ONE skill that will turn words into cash, and it's really...

Choosing Keywords That Bring the Best Results


by Karon Thackston © 2003http://www.copywritingcourse.comAs a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have so... by Karon Thackston © 2003http://www.copywritingcourse.comAs a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose...

10 Tips on How to write a sales letter.


10 Tips on How to write a sales ... main reason why 95% of online ... fail is because of poor sales letter. Write your sales letter with an ... in mind; think as if you are writin 10 Tips on How to write a sales letter.The main reason why...

"The Information Publisher's Secret Resource Guide To Blow Customers Away!"


"The Information Publisher's Secret Resource Guide To Blow Customers Away!"By Hans KleinHave you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is o... "The Information Publisher's Secret Resource Guide To Blow Customers Away!"By Hans KleinHave you ever heard the saying, "Give and you shall...

How To Emotionally-Charge Your Sales Letters To Boost Sales


Are you ... that your sales letter isn't getting results? Do ... how you could make a ... sales letter even ... you said, "yes" to either of these ... then I invite y Are you frustrated that your sales letter isn't getting results? Do youwonder how you could make...

Rules, Regs, and Recommendations for Search Engine Copywriting


by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include key... by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine placement. However, many times...

Revealed: The $12,500 Copywriting Formula


Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad ... and you probably even bought products that he created ad ... for. Would you like to have the Have you heard of Brian Keith Voiles? Probably not, but if you have...

Copywriting Tips for Sales-generating Brochures


Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remembe... Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remember....

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Copywriting Tips for Sales-generating Brochures

Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remembe... Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remember....

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