Promoting your ideas via copywriting is one of the most efficient market methods. Learn more about copywriting and create steady cash flow.

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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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3 Tips For Writing Content That Will Make You Sales


Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring of Content is king. Without content your website is an empty shell, a skeleton with no...

Are You Asking the Right Questions in Your Copy?


Are You Asking the Right ... in Your Copy?by Karon ... © ... a common approach to writing copy. You begin by asking ... Why? To evoke thoughts i Are You Asking the Right Questions in Your Copy?by Karon Thackston © 2004http://www.copywritingcourse.comIt’s a common approach to writing copy. You begin...

Using Emotion for Persuasion


Using Emotion for ... Robert F. ... other day, I received the last issue of a business magazine before my ... runs out. Now, I like this ... but I'm swamped with reading Using Emotion for PersuasionBy: Robert F. AbbottThe other day, I received the last issue of a business...

Get 'em Clicking with Good Ad Copy!


Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach Never mind if you haven’t had good response from your ads in...

The Write Formula


What's the ... between ... sales copy and copy that will fall flat on its face? There are a lot of ... that go into good sales copy. Here are just a few of them: Put Yourself into What's the difference between effective sales copy and copy that will fall...

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2


by Karon ... © ... When you begin to write copy for any product or service, there are a few things you have to take into ... The first is always your by Karon Thackston © 2004http://www.copywritingcourse.com When you begin to write copy for any product or service, there are...

Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2


by Karon Thackston © 2004http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis... by Karon Thackston © 2004http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from...

Breathe new life into your half-dead website by using words that sell


This article may come as a surprise to you. ... since it is written by a web ... Let me ... Your Web Site from Boring Words and Poor Design. The ... between a succe This article may come as a surprise to you. Especially since it is written by...

About Your Copyright


With the easy access of the ... more people are writing and creating and ... their art publicly than ever before. As a ... coach, I receive many ... about ... – how to With the easy access of the Internet, more people are writing and creating and displaying their...

Ten Tips for Writing Effective Web Copy


On the Internet ... and ... rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey ... ... persuade people to buy and make On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site,...

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Ten Tips for Writing Effective Web Copy

On the Internet ... and ... rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey ... ... persuade people to buy and make On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site,...

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