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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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One Reason Why This Gym is So Successful


If you ask me, this particular gym marketed themselves really well. And that's probably one of the main reasons why they're so successful. I really miss my gym and all the fit, muscular people that I see there. What’s the gym I go to, you wonder? One of the most...

Falling In Love With Fictional Characters


Yesterday, I finished rewatching one of my favorite childhood animated shows, Avatar: The Last Airbender The show was heavily inspired by East Asian culture, specifically their arts, mythology, phil... Yesterday, I finished rewatching one of my favorite childhood animated shows, Avatar: The Last Airbender The show was heavily inspired by...

Long or Short?


Today, I came across someone online who asked this question, ---------- Long or short copy? And why? We can see nowadays some ads with 20 pages, and some with 3 pages only. Is there a rule to foll... Today, I came across someone online who asked this question, ---------- Long...

Bring Fun, and Put an End to the Pandemic Staleness


Yesterday, my brother was on a group call and talking to his friends about how quarantine has been affecting the lives of people socially.The conversation went something like this: When people are is... Yesterday, my brother was on a group call and talking to his friends about how quarantine has...

The Irony of Independence Day


Today is Independence Day. The day where Americans celebrate the moment the Founding Fathers decided to sever their connection with Great Britain. To go a little deeper: The day the colonies, soon-... Today is Independence Day. The day where Americans celebrate the moment the Founding Fathers decided to sever their...

An Email Copywriting Lesson From a Chess Nerd


Although I sometimes am impatient to sit through the entire game, chess is one board game that I really enjoy playing. Chess has been in my life for as long as I can remember. My parents bought my f... Although I sometimes am impatient to sit through the entire game,...

My Biking Skill Level: 4/10


It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

My Personal Definition of Happiness


I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

The #1 Reason Most People Buy Something Is Because....


When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

Every Introvert's Wet Dream Job


I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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