How Freelancers Can Expand Their Business Using Personal Coaching
Back in 1985 when I first started ... the only helpI could find on the subject were books by ... ... Bob Stone, David Ogilvy, and a few others. I ... look for books on h Back in 1985 when I first started copywriting, the only helpI could find on the subject were books by Herschell GordonLewis, Bob Stone, David Ogilvy, and a few others. I didnteven look for books on how to build a copywriting businessbecause it never crossed my mind that one would exist.Since that time copywriters have access to some very fine bookson how to build their businesses, most notably books by Bob Bly,Steve Slaunwhite, and Peter Bowerman. But even these books cant help you when youre confused about how to make a projectmove forward thats stuck, or what to do with a clients new hire who doesnt seem to want to work with you.These are problems one of my coaching clients had last week,and I was able to solve both of her problems with onedocument that I have refined throughout the years and whichhas kept my direct response campaigns on target 100% of the time.This particular client reported back at our next session that everyone was thrilled with her idea, and the new hire became warm and friendly, and offered lots of eye contact.This is just one real world example of how personal coachingby a veteran copywriter can increase a copywriters businesssuccess. My clients come to me with all of the challenges, issues, and problems I encountered on my own for so many years challenges Ive overcome the hard way by making mistakes, spending too much money, and growing ever so slowly toward success.Today Im enjoying the benefits of working with some of theworlds most prestigious companies, of having many contactsin the industry, and being able to choose the projects I want towork on and reject those I dont.In recent years Ive helped many copywriters, mostly those whobecame friends. But now I have gone one step further by offeringmy services on a professional basis. Today I am coaching aseasoned copywriter on the best way to get more clients; foranother, Im getting her on track for earning more money; and fora third a newcomer to copywriting Im helping him createpowerful marketing materials. Rarely does a copywriter come to me with a single issue.Usually theyre trying to achieve a short- or long-term goal,so we set up weekly one-hour phone sessions with 24/7support in between. After each session, the copywriter (or graphic artist) completes homework that pertains to his or her goals. Issues common to the business of freelancing include makingmore money, getting more clients, getting paid what youre worth, and working for the companies or industries that respect copywriters and designers, and that pay well.Marketing is another area in which coaching is helpful. Copywriters grapple with getting samples and getting the resultsof their lead-generating or order-generating campaigns. They wonder how to go about doing a successful lead-generating campaign for themselves. And they wonder how best to sell themselves to a potential client once they do have a hot lead.Theres also things to know about copywriting that a writer may never find out about. For instance, do you know how somecopywriters are able to make millions of dollars each year? (Theycreate their own products and use their master copywriting skills to sell them.) Did you know that in some industries, you can get paid royaltiesfor writing a direct mail piece, just like book authors do? (Publishing and alternative health are two big ones.)And did you know that many high powered copywriters dont do all the work themselves? (Most of the famous guys use copy chiefs, sometimes as many as five, to go over an order-generating piece, until it has its best chance of winning in the mail, on the Internet, or in the case of a print ad, in a magazine.)If I had known what I now know when I started out in this fascinating business, I might have made different choices. But even if I had not, one thing is for sure, and thats that I would have achieved success much sooner.If youre ever in a quandary, or if youre goal-oriented and want to build a successful freelancing business as quickly as possible, now you know someone who will give you the support and information you need. For more on personal coaching for copywriters, designers, and other business freelancers, visit http://www.TheCopywritersCoach.com. Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
Search topic
Nasty Gal - We exist for the “girl in progress”.
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...