Promoting your ideas via copywriting is one of the most efficient market methods. Learn more about copywriting and create steady cash flow.

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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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A Copywriter's Guide To Avoid Being Duped By Headlines


Headlines have long invaded our newsfeeds.  Do we give them too much power?  Find out in this brief and fascinating article by a professional copywriter. If you’d like to know a professional copywriter’s insider secrets to avoid being misled by the media’s headlines, then you might find this brief article...

A Laughable Moment That Teaches You How Not to Take Self-responsiblity


Here's another story from the pre-quarantine age. I was hanging out in my school's club suite, which is the part of the building where all the school clubrooms are. People were still in class so the ... Here's another story from the pre-quarantine age. I was hanging out in my...

How to write an essay [2020]


    How to write an essay   An essay is a type of written schoolwork - an exposition of one’s thoughts and knowledge on a given topic. The absence in the composition of one of the elements of the composition is considered as a mistake and taken into account when rating. The...

How to Write Copy That's Harder to Kill Than Lord Voldemort


As children, you were probably taught the importance of recycling, and how it can help our fellow planet Earth. If you haven’t, you should probably take a few minutes to look it up. Anyways, it... As children, you were probably taught the importance of recycling, and how it can help...

Acting Your Way to Success In Copywriting


Acting. Is. Hard. No, I haven’t been casted in a TV show or movie before, but I have helped a friend out with some short skits. A few months ago, I was involved in one skit where we were makin... Acting. Is. Hard. No, I haven’t been casted in a...

The Case of TikTok Obsession Going a Bit Too Far


Are people taking TikTok a little bit too far? Probably. There's a time and place for everything, but not when it comes to sales and emails. I have to give props to the company that created TikTok. Even though they didn't entirely start building their user base from scratch, they're...

The Story of My Three Week Old Desire to Be An Improv Performer


How this one improv show made me want to sign up for improv classes. They used this powerful method that you can implement to your email marketing right away. In summer of 2019, one of my oldest friends and I went on a weekend trip to Chicago. It was pretty...

The Success Behind My Short-lived Resume Writing Service


Here's a story of the days I used to run a resume writing service around my school campus, and some of the marketing and copywriting lessons you can learn from it. Before I got into copywriting, I actually ran a resume and cover letter writing service for roughly one month...

Never Judge a Book By Its Cover, But People Still Do


Back in 2016, I used to volunteer at a startup non-profit educational organization and worked really closely with the Executive Director. During that time, my main task was to schedule interviews wit... Back in 2016, I used to volunteer at a startup non-profit educational organization and worked really closely with...

Here's a Riddle For You


There's a big difference between selling in person vs on the Internet, and many people don't think about this. Read this article to know what it is and how you can get around it. How can you multiply your salesforce without... ...hiring more people? ...spending extra time on sales training?...

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Here's a Riddle For You

There's a big difference between selling in person vs on the Internet, and many people don't think about this. Read this article to know what it is and how you can get around it. How can you multiply your salesforce without... ...hiring more people? ...spending extra time on sales training?...

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