Promoting your ideas via copywriting is one of the most efficient market methods. Learn more about copywriting and create steady cash flow.

Newest stories on the blog

Top blog stories

My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

see post

My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

see post

The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

see post

Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

see post

The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

see post

McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

see post

I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

see post

How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

see post

How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

see post

5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

see post

Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

see post

Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

see post

Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

see post

COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

see post

Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

see post

Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

see post

Finding Your Client's Business Problem Leads to Better Copy


WHAT’S THEIR PROBLEM? How do you begin a dialogue with a ... be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? WHAT’S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person,...

Writing direct mail that really, really works


So, you have ... you want to sell. It may be a product, a service, or a cause. It could be a ... a ... or a motor car. It might be paper, health products or the idea that the h So, you have something you want to sell. It...

Cleaning Up Your Copy


When you are ... to write, you gather as much data as you can. You ... add allied ... . You use your right brain, the creative side.So when you have an idea and your mind says, “n When you are beginning to write, you gather as much data as...

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes,hopefully digitally recorded. What comes next?GETTING ORGANIZED I suggested organizing you... Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes,hopefully digitally recorded. What comes...

Better Copy: The Interview is the Key


Most of us spend our days ... others to buy our ... or idea. Here is how to create powerful ... copy tomake your job easier: ... ... you hired a writer to creat Most of us spend our days persuading others to buy our service,product or idea. Here is...

A Lesson From “The Apprentice” That Can Make You A Master


by Karon ... © ... I have to admit, I was curious. When I saw previews of a new show called “The ... it made me want to at least watch the premiere to s by Karon Thackston © 2004http://www.copywritingcourse.com I have to admit, I was curious. When I saw...

Writer Wanna Be's


Before my discovery of the internet, in attempting to deal with Christian publishers, I came to realize what preachers have known for a long time. Many publishers use the 'Christian' name for a fast ... Before my discovery of the internet, in attempting to deal with Christian publishers, I came...

Using Sara Crewe's Greatest Power in Your Newsletter


Using Sara Crewe's Greatest Power in Your ... Jessica ... 2004, The Write Exposure "Of course the greatest power Sara ... and the one which gained her even more ... tha Using Sara Crewe's Greatest Power in Your NewsletterBy Jessica AlbonCopyright 2004, The Write Exposure "Of course the greatest power...

Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals!


... © 2004 Quick Turn ... ... Ltd.Dear ... That’s what I say to people who tell me that their business is purely and solely a ... price ... People who s Copyright © 2004 Quick Turn Marketing International, Ltd.Dear Friend,Hogwash! That’s what I say to people who tell me...

Persuasive Communication


Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component.Consider this article, which takes an editorial rather th... Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication...

Search topic

Persuasive Communication

Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component.Consider this article, which takes an editorial rather th... Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication...

Learn more