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Rules, Regs, and Recommendations for Search Engine Copywriting

by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine placement.
However, many times all that is done is to include key... by Karon Thackston © 2003http://www.copywritingcourse.comCopywriting is a primary factor when it comes to achieving good search engine placement.
However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.Know Your Keyphrases Before You WriteIt is much easier to create search engine copywriting if you know which keyphrases youll use before you begin to write.
Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.If you know which keyphrases youre optimizing the page for, you can create a more complete plan of action.Let the Phrases - and Your Audience - Dictate Your DirectionYou simply *must* know your target audience before you begin writing. Theres no way around it.
It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems. Once youve taken time to investigate your preferred customer, stop and do a little brainstorming.
What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind. As you come up with solutions for your customers, phrase them around your keywords.
It basically works as a puzzle. You know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy.Use Keyphrases in Your HeadlinesMost search engines deem a headline as an important section of the copy.
That means the text included in headlines (and sub-heads) carries extra weight.When you create headlines for your copy, be sure to make them keyword rich. Also pay attention to the HTML code for your headlines.
Making headlines bold and including them within Source: Free Articles from ArticlesFactory.com .

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