Promoting your ideas via copywriting is one of the most efficient market methods. Learn more about copywriting and create steady cash flow.

Newest stories on the blog

Top blog stories

My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

see post

My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

see post

The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

see post

Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

see post

The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

see post

McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

see post

I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

see post

How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

see post

How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

see post

5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

see post

Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

see post

Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

see post

Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

see post

COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

see post

Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

see post

Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

see post

Don't Write Like You Think...Write Like You Talk


The Internet has provided us ... with an amazing ... It's leveled the playing field - ... of your ... you can now pursue a ... business in your area of ... The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of...

Getting people to part with their money, the old-fashioned way.


Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a ... sales letter from ... readers to send money directly to its writer or ... And many of the tech Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a...

How To Make Your Sales Letters Bullet Proof


I'm going to show you in the next few moments how to make your sales letters and direct mail several times more ... In fact, what I'm about to ... to you may enable you toeat more of your I'm going to show you in the next few moments how...

Swipe Your Way To Success (Legally!)


Every ... direct mail expert has one. Same with the online experts who ... pull in the big ... is it? The infamous 'swipe ... you started ... so often, you're fa Every successful direct mail expert has one. Same with the online experts who continually pull in the big...

5 Overlooked, Yet Deadly Reasons WhyYour $ales Letter May Be Getting Poor Results


Please ... I'm not going to list every disease that ... a sales letter. Rather, I'm going to display 5 ... I ... see when working with clients. Is ... letter aff Please understand, I'm not going to list every disease that canafflict a sales letter. Rather, I'm going to...

Creative Success


One of the clichéd mantras of the Internet ... worldis, "Content is king." Content is very ... to ... but I think that a more ... focus should beon original ... One of the clichéd mantras of the Internet marketing worldis, "Content is king." Content is very important to anywebsite,...

How to Write a Business Memo


How to Write a Business Memo©2002 By Linda Elizabeth AlexanderA business memo helps members of an organization communicate without the need for time-consuming meetings. It is an efficient and effectiv... How to Write a Business Memo©2002 By Linda Elizabeth AlexanderA business memo helps members of an organization communicate without the...

Tell Visitors Why


Tell Visitors ... need reasons to act. We work because we have to make a living. We eat because we are hungry. We have hobbies because we want to have some fun. ... people need reasons Tell Visitors WhyPeople need reasons to act. We work because we have to make...

How to Write to Mars and Venus!


There's Yin, and there's Yang. There's a man, and there's a ... can't live without one or another. And let's face it. We're not the same!So when you're writing your ads or sales letters, you sho There's Yin, and there's Yang. There's a man, and there's a woman.You can't live...

Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.


You have ... to publish this article ... or in print, free of charge, as long as the byline at the end of this article is ... A courtesy copy of your ... would be appre You have permission to publish this article electronically or in print, free of charge,...

Search topic

Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.

You have ... to publish this article ... or in print, free of charge, as long as the byline at the end of this article is ... A courtesy copy of your ... would be appre You have permission to publish this article electronically or in print, free of charge,...

Learn more