Promoting your ideas via copywriting is one of the most efficient market methods. Learn more about copywriting and create steady cash flow.

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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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Copywriting for the Non-English-Speaking Audience


The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

Why Good Copywriting Matters


Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

Why Dream Merchants Make More Money


Want to know the secret to creating your best sales letter ever? All of the classic copywriters have said for ages that when you help someone else achieve their dreams that you’ll never run out of customers. It’s true. Dream merchants always make more money. A dream merchant is someone...

Copywriting that Sells


The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats ... and Dickens in the ... employm The first thing I learnt after writing my first copy...

Why Copyright?


Copyright gives the author or the publisher the legal ownership rights to control production, sale and distribution of particular documents or images. Protecting your intellectual property is a vital ... Copyright gives the author or the publisher the legal ownership rights to control production, sale and distribution of particular documents...

Busting Online Copyright Thieves


How safe is anyone's ... ... imagine my surprise when I clicked on a website link ... that someone had not only copied my website to ... - but was selling my ebook and und How safe is anyone's copyright online?Well imagine my surprise when I clicked on a website...

The Top 7 Rules of Power Copywriting!


Here are the top ... and tricks that today's best ... ... them well, remember them always and use them often!1) ... ... ... The biggest ... between good c Here are the top techniques and tricks that today's best copywriters use.Learn them well, remember them always and use them...

The $12,500 Copywriting Formula


Have you heard of Brian Keith Voiles? Probably not, butif you have eyes you've seen his ad ... and you probably even bought products that he created ad ... for. Would you like to have the Have you heard of Brian Keith Voiles? Probably not, butif you have eyes you've...

If You Respect Them, They Will Buy--Closing the Sale


We've all had the ... ... of being ... by apushy ... to buy ... we weren't sure we wanted. Youmay have really wanted the product, but after being pushed ... i We've all had the unfortunate experience of being convinced by apushy salesperson to buy something we weren't sure...

What is Advertising - and What Does it Mean on the Internet?


Today’s Quick Tip answers the question “What is advertising?”“Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sal... Today’s Quick Tip answers the question “What is advertising?”“Advertising is salesmanship. The only purpose of advertising is to make sales. It...

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What is Advertising - and What Does it Mean on the Internet?

Today’s Quick Tip answers the question “What is advertising?”“Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sal... Today’s Quick Tip answers the question “What is advertising?”“Advertising is salesmanship. The only purpose of advertising is to make sales. It...

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