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My Biking Skill Level: 4/10

It has been over 10 years since I put my hands on a bike. Part of the reason why is that I live in New York City. Their public transportation makes it possible for me to go anywhere without a bike no... It has been over 10 years since I...

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My Personal Definition of Happiness

I was having a deep conversation with a couple of my friends one day and we were discussing our personal definition of happiness. So I wanted to share mine. Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking...

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The #1 Reason Most People Buy Something Is Because....

When I was a child, I used to love reading mystery books. Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter. I never got to read... When I was a child, I used to love reading mystery...

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Every Introvert's Wet Dream Job

I was recently in a recording session for another podcast interview and the host asked me an interesting question, “Do you think email is great for introverts? If so, why?” My answer? O... I was recently in a recording session for another podcast interview and the host asked me an...

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The Two Different Types of Public Transportation Passengers

If you live in New York City and ride the notorious subway, you’ll most likely relate to what I’m about to say. If you live elsewhere and there’s a public transportation train syste... If you live in New York City and ride the notorious subway, you’ll most likely relate to...

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McDonald’s Failed Willy Wonka-like Food Invention

Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he was going to become the ... Here’s an interesting fact I recently learned: Once upon a time, McDonald’s invented bubblegum-flavored broccoli. What was McDonald’s CEO thinking, that he...

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I Wonder If This Is Healthy For Me

I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning obsession with sriracha sauce. I used to stay away from spicy food most of the time... I have an unimportant confession to make. Over the past four months, I’ve developed a possibility concerning...

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How to Train Your Brain to Generate Endless Ideas For Writing Engaging Sales Emails

It's amazing to see how some people can pump out so much content so quickly. What's their secret? It's revealed in this article. A couple of weeks ago, one of my readers, Al, sent me a message on Facebook and he said this. ————— I was wondering - How exactly...

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How To Hire a CTO for a Startup

This article describes common duties of a chief technology officer and speaks about when and how to hire a CTO for a startup. Hiring the right chief technology officer (CTO) at the right time is one of the most crucial decisions affecting the growth and evolution of your business. There...

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5 reasons why great content is more than just web traffic

We look at why content isn't just about website traffic, but means so much more to brands and startups. We focus on 5 reasons why it matters. I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. Every...

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Features vs. Benefits - The Mystery Revealed

Whenever someone mentions ... or sales you can be sure the phrase ... vs. ... will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, bene Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up...

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Web Legalities: Copyright

... This article contains opinions and ... about ... Keep in mind that I am not a lawyer and have not been a lawyer in anypast life that I am aware of. If you have specific qu Important: This article contains opinions and information about copyrightlaw. Keep in mind that...

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Back to the copywriting basics

You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making...

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COPYRIGHT

What is ... No one can ... your work with-out your ... - not even a personal letter. How much of a writer's work can be ... used? A poem of 40-50 words is ... consid What is copyright? No one can reproduce your work with-out your permission - not...

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Copywriting for the Non-English-Speaking Audience

The power of the Internet lies in its global ... It is ... ... People of all ... access the Net from all over the globe. Just think of it as an infinite vastness for y The power of the Internet lies in its global pervasiveness. It is practically everywhere....

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Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a ... your written words decide the ... and ... of your ... The written copy of your message can make or break your bu Whether it is a web page or a brochure or a mailer...

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5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results


Here’s a surefire method to ... you achieve the best results from your sales letters. Rather than make a sales pitch that your ... will very likely ignore, instead present your products or Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than...

3 Strange And Twisted Copywriting Tactics!


1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve a percentage of them.For example:My product can't eliminate all your problems, butw... 1. You can build credibility with your prospects bytelling them you can't solve all their problems, butyou can solve...

Is It Time For A Copy Facelift?


by Karon ... © ... just had to laugh! During a recent ... about how often you should change your copy, I had one person tell me “Well, if there were an by Karon Thackston © 2003http://www.copywritingcourse.comI just had to laugh! During a recent conversation about how often you should...

Killer Sales Copy Formula


A good formula when writing sales copy be it for your website, an email to ... ... or ... placing an ad etc. is by using 3 simple steps. Step 1 - Create a problem What is your custo A good formula when writing sales copy be it for your...

The World's Most Powerful Marketing Tool


What marketing skill would you need "to sell sand in the desert?"It's the same marketing skill top-dog eBiz marketers have in common.Rudyard Kipling said it best when he wrote: Words are the most powerful drug used by mankind. The common thread running through money-making web sites: words that sell -...

A Magic Number for Writing Sales Letters.


When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for ... office. In his ... When I write sales letters for my clients, one...

Long Sales Letters vs. Short Sales Letters


... I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive ... ... on ... and ... and they are all s Everywhere I turn, I'm being asked to weigh in on the issue of...

Understanding the Buying Process Can Increase Your Sales


by Karon Thackston © 2003http://www.copywritingcourse.comMost marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying proc... by Karon Thackston © 2003http://www.copywritingcourse.comMost marketers don’t give a lot of thought to the buying processes of their customers. That’s a...

The Writing is in the Rewriting. Seven Steps to Getting it Right


Writers who are so fluent, facile and ... that they can write their stuff down and that's the way it runs are ... ... rewrote the last ... of THE SUN ALSO RISES 28times bef Writers who are so fluent, facile and sure-footed that they can write their stuff down...

Nip and Tuck – Three Quick Tricks for Writing SEO Copy


by Karon ... © ... you ever been to one of those sites that has ... been written to get high search engine ... You know the ones… they have copy by Karon Thackston © 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to...

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Nip and Tuck – Three Quick Tricks for Writing SEO Copy

by Karon ... © ... you ever been to one of those sites that has ... been written to get high search engine ... You know the ones… they have copy by Karon Thackston © 2003http://www.copywritingcourse.comHave you ever been to one of those sites that has obviously been written to...

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