THEMES...The Next Evolution of Search Engine Optimization
... cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine ... and search engine ... ... beginnin Themes...many cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine optimization and search engine positioning, "themes"are beginning to play a CRUCIAL role in the long term successof online businesses.So what exactly are "themes" and why are they becoming so important?To understand this we have to look at why the search enginesimplemented this new indexing technique.With the incredible growth of the web, the search engines areconstantly look for new and better ways to serve up relevantresults while still maintaining a manageable database.They have implemented filters to get rid of duplicate content andinvisible text. They have reduced the importance or stopped indexingMETA tags completely as well as many other tags, and still theyhave been falling behind.They have begun counting click-thru's, added link popularity andlink quality to their ranking algorithms and much more and stillfind themselves falling behind.This has led to the new concept of "themes".Theme indexing takes into account most of what I previouslymentioned, but instead of looking at each page as an individualentity, it takes the "theme" of the entire site into account.An engine that incorporates "themes" into its ranking system, looksat the content as well as theme of the page, the overall theme ofthe site, the link popularity of the site, as well as what othersites are "saying" about that particular site. All these factorsput together determine the "theme" of the site and page andthereby the ranking of the page in question. The narrower and morefocused the theme of a site, the better the site will rank in regardsto a matching search term.Now trust me, this is an extremely simplified description of themesbut my goal here is not to go into the technology behind it but it'simpact on search engine optimization and positioning in general.More and more search engines are incorporating the use of themesto at least some extent into their ranking systems, and because ofthis, it is crucial that any webmaster who wants to continue tosucceed on the internet understand themes and how to use them tohis or her advantage.Now that we understand a bit about themes, the question becomeshow does it affect you and your web site.Quite simply, it means that we have to reevaluate the way in whichwe design our sites. The days of the all-purpose site are quicklycoming to an end.Think about it. If you offer a wide range of different productsand/or services, when a theme indexing engine visits your site, whatwill it determine to be the overall theme of your site?If a visiting engine can't determine a specific theme for your siteyou will have little or no hope of coming up well for the searchterms you are shooting for.To thrive in this new world of search engine technology, you must beable to describe the content or "theme" of your site in two words andthree at the VERY most.Can you do that? Can you describe the content of your entire site intwo words?If not, you need to begin rethinking the focus of your site. Youmight consider splitting your site into separate sites. Using thesame look and feel for each site, only different domains for thedifferent categories of your site. In this way, your visitors willstill feel as if they are on the same site, but the engines willsee different sites, each with their own "theme".If you can describe the focus of your site in two or three wordsyour already well on your way to having a very themes friendly site.The next step should be your homepage. The homepage of your siteshould focus on the overall, two word theme of your site. The sametwo words you used to describe your site. These should be the focusof your homepage.All of the subpages on your site, should focus on a narrower versionof the same theme you targeted on your homepage using an extensionof the same two word description of your site. If your two worddescription was "computer hardware", then your subpages should focuson keyphrases such as "ibm computer hardware", "toshiba computerhardware" etc.The key is to always have the same two word description as part ofthe focus of your subpages. This keeps the overall theme of the sitepure and focused, and easily picked up by a visiting engine.A good example of an implementation of this would be an electronicsstore. A smart owner of an online electronics store would give eachsection of his store its own domain name. This could include adomain specifically for cell phones, another for televisions, anotherfor stereos, etc. In doing this, he could then focus individual pageswithin each domain on specific types of those devices.Let's look at an example.Primary domain - www.daves-electronics-store.comcell phone domain - www.daves-cell-phones.comcell phone subpages:nokia-cell-phones.htmlmotorola-cell-phones.htmlericcson-cell-phones.htmletc.stereo domain - www.daves-stereos.comstereo subpages:panasonic-stereos.htmlaiwa-stereos.htmlsony-stereos.htmletc.televisions domain - www.daves-televisions.comtelevisions subpages:toshiba-televisions.htmlbig-screen-televisions.htmlsony-televisions.htmletc.As you can see buy using the above technique you can focus the overalltheme of each web site. The cell phone portion of the site may dealwith different types of cell phones on each page, but the overalltheme is still "cell phones" because this phrase would be found oneach and every page.When dealing with a themes based engine, focus is key. If all otherthings are equal, the site that is most focused around the specificsearch term, will come up on top. Article Tags: Search Engine Optimization, Search Engine, Engine Optimization, Overall Theme, Cell Phones Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Birthdays are very special because they come only once a year, and it’s even more special when it’s the birthday of any of your family member, including your pet. That’s correct; celebrating your pet’s birthday is just as special and exciting, especially if you remember their birth date. And even...
This article seeks to give a simple overview of how should i start to train my dog. It differentiates between training a new born puppy and older dogs. With regards to how should I start to train my dog, it depends whether you have gotten a newly born puppy or...
All dogs are intelligent and have equal emotional needs and equal anatomy. However few dogs are a notch better than others in the intelligence of understanding commands, adapatability etc. I have collated top 10 dogs who are smartest of all. Does your dog ever flabbergast you by her capacity to...
Army dog training is different from pet training as these dogs are trained under harsh conditions to do tough jobs. To train an army dog, you need to set the standards high, not just for the dog, but also for yourself as a trainer. This article highlights some of the...
Opting to train your puppy is recommended in order to avoid a variety of issues down the road. There are several details that you should take into account prior to embarking in this type of training with your puppy, so that you can ensure everything goes according to plan. At...
Camping is not merely about outdoor adventure, but it also enables you to rejuvenating your mind amidst the natural environment. You can boost this experience of yours when you plan this expedition with friends. Camping is not merely about outdoor adventure, but it also enables you to rejuvenate your mind...
A canine is a heap of adoration, blessing enveloped by hide. On the off chance that you are a fledgling pet parent or have embraced a puppy since years, the basic medical problems can be an obstacle to your pooch's prosperity is a significant concern. At times, even your canine...
Various treatments are available for the prevention of fleas on the dogs and protects them from the flea and tick infestations. Here we will learn in depth about the product Nexgard. Everyone must have heard of the song Summer of ’69, wow that song must have brought out the memories...
Different life events and habits tend to influence the personalities of different people. Surprisingly, dog’s personalities tend to change in a similar manner as they age. Although personalities may vary from species to the other, most dogs will become less active and less curious over time. Dogs can change significantly...
A well-balanced, nutritious diet is vital in keeping your dog healthy and happy. However, with many available diets, selecting the right diet for your dog can present a significant challenge. Domesticated dogs are primarily carnivores, but they tend to be omnivores in dieting. However, when deciding on what diet to...
Search topic
Dog's Diet
A well-balanced, nutritious diet is vital in keeping your dog healthy and happy. However, with many available diets, selecting the right diet for your dog can present a significant challenge. Domesticated dogs are primarily carnivores, but they tend to be omnivores in dieting. However, when deciding on what diet to...