THEMES...The Next Evolution of Search Engine Optimization
... cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine ... and search engine ... ... beginnin Themes...many cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine optimization and search engine positioning, "themes"are beginning to play a CRUCIAL role in the long term successof online businesses.So what exactly are "themes" and why are they becoming so important?To understand this we have to look at why the search enginesimplemented this new indexing technique.With the incredible growth of the web, the search engines areconstantly look for new and better ways to serve up relevantresults while still maintaining a manageable database.They have implemented filters to get rid of duplicate content andinvisible text. They have reduced the importance or stopped indexingMETA tags completely as well as many other tags, and still theyhave been falling behind.They have begun counting click-thru's, added link popularity andlink quality to their ranking algorithms and much more and stillfind themselves falling behind.This has led to the new concept of "themes".Theme indexing takes into account most of what I previouslymentioned, but instead of looking at each page as an individualentity, it takes the "theme" of the entire site into account.An engine that incorporates "themes" into its ranking system, looksat the content as well as theme of the page, the overall theme ofthe site, the link popularity of the site, as well as what othersites are "saying" about that particular site. All these factorsput together determine the "theme" of the site and page andthereby the ranking of the page in question. The narrower and morefocused the theme of a site, the better the site will rank in regardsto a matching search term.Now trust me, this is an extremely simplified description of themesbut my goal here is not to go into the technology behind it but it'simpact on search engine optimization and positioning in general.More and more search engines are incorporating the use of themesto at least some extent into their ranking systems, and because ofthis, it is crucial that any webmaster who wants to continue tosucceed on the internet understand themes and how to use them tohis or her advantage.Now that we understand a bit about themes, the question becomeshow does it affect you and your web site.Quite simply, it means that we have to reevaluate the way in whichwe design our sites. The days of the all-purpose site are quicklycoming to an end.Think about it. If you offer a wide range of different productsand/or services, when a theme indexing engine visits your site, whatwill it determine to be the overall theme of your site?If a visiting engine can't determine a specific theme for your siteyou will have little or no hope of coming up well for the searchterms you are shooting for.To thrive in this new world of search engine technology, you must beable to describe the content or "theme" of your site in two words andthree at the VERY most.Can you do that? Can you describe the content of your entire site intwo words?If not, you need to begin rethinking the focus of your site. Youmight consider splitting your site into separate sites. Using thesame look and feel for each site, only different domains for thedifferent categories of your site. In this way, your visitors willstill feel as if they are on the same site, but the engines willsee different sites, each with their own "theme".If you can describe the focus of your site in two or three wordsyour already well on your way to having a very themes friendly site.The next step should be your homepage. The homepage of your siteshould focus on the overall, two word theme of your site. The sametwo words you used to describe your site. These should be the focusof your homepage.All of the subpages on your site, should focus on a narrower versionof the same theme you targeted on your homepage using an extensionof the same two word description of your site. If your two worddescription was "computer hardware", then your subpages should focuson keyphrases such as "ibm computer hardware", "toshiba computerhardware" etc.The key is to always have the same two word description as part ofthe focus of your subpages. This keeps the overall theme of the sitepure and focused, and easily picked up by a visiting engine.A good example of an implementation of this would be an electronicsstore. A smart owner of an online electronics store would give eachsection of his store its own domain name. This could include adomain specifically for cell phones, another for televisions, anotherfor stereos, etc. In doing this, he could then focus individual pageswithin each domain on specific types of those devices.Let's look at an example.Primary domain - www.daves-electronics-store.comcell phone domain - www.daves-cell-phones.comcell phone subpages:nokia-cell-phones.htmlmotorola-cell-phones.htmlericcson-cell-phones.htmletc.stereo domain - www.daves-stereos.comstereo subpages:panasonic-stereos.htmlaiwa-stereos.htmlsony-stereos.htmletc.televisions domain - www.daves-televisions.comtelevisions subpages:toshiba-televisions.htmlbig-screen-televisions.htmlsony-televisions.htmletc.As you can see buy using the above technique you can focus the overalltheme of each web site. The cell phone portion of the site may dealwith different types of cell phones on each page, but the overalltheme is still "cell phones" because this phrase would be found oneach and every page.When dealing with a themes based engine, focus is key. If all otherthings are equal, the site that is most focused around the specificsearch term, will come up on top. Article Tags: Search Engine Optimization, Search Engine, Engine Optimization, Overall Theme, Cell Phones Source: Free Articles from ArticlesFactory.com .
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