THEMES...The Next Evolution of Search Engine Optimization
... cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine ... and search engine ... ... beginnin Themes...many cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine optimization and search engine positioning, "themes"are beginning to play a CRUCIAL role in the long term successof online businesses.So what exactly are "themes" and why are they becoming so important?To understand this we have to look at why the search enginesimplemented this new indexing technique.With the incredible growth of the web, the search engines areconstantly look for new and better ways to serve up relevantresults while still maintaining a manageable database.They have implemented filters to get rid of duplicate content andinvisible text. They have reduced the importance or stopped indexingMETA tags completely as well as many other tags, and still theyhave been falling behind.They have begun counting click-thru's, added link popularity andlink quality to their ranking algorithms and much more and stillfind themselves falling behind.This has led to the new concept of "themes".Theme indexing takes into account most of what I previouslymentioned, but instead of looking at each page as an individualentity, it takes the "theme" of the entire site into account.An engine that incorporates "themes" into its ranking system, looksat the content as well as theme of the page, the overall theme ofthe site, the link popularity of the site, as well as what othersites are "saying" about that particular site. All these factorsput together determine the "theme" of the site and page andthereby the ranking of the page in question. The narrower and morefocused the theme of a site, the better the site will rank in regardsto a matching search term.Now trust me, this is an extremely simplified description of themesbut my goal here is not to go into the technology behind it but it'simpact on search engine optimization and positioning in general.More and more search engines are incorporating the use of themesto at least some extent into their ranking systems, and because ofthis, it is crucial that any webmaster who wants to continue tosucceed on the internet understand themes and how to use them tohis or her advantage.Now that we understand a bit about themes, the question becomeshow does it affect you and your web site.Quite simply, it means that we have to reevaluate the way in whichwe design our sites. The days of the all-purpose site are quicklycoming to an end.Think about it. If you offer a wide range of different productsand/or services, when a theme indexing engine visits your site, whatwill it determine to be the overall theme of your site?If a visiting engine can't determine a specific theme for your siteyou will have little or no hope of coming up well for the searchterms you are shooting for.To thrive in this new world of search engine technology, you must beable to describe the content or "theme" of your site in two words andthree at the VERY most.Can you do that? Can you describe the content of your entire site intwo words?If not, you need to begin rethinking the focus of your site. Youmight consider splitting your site into separate sites. Using thesame look and feel for each site, only different domains for thedifferent categories of your site. In this way, your visitors willstill feel as if they are on the same site, but the engines willsee different sites, each with their own "theme".If you can describe the focus of your site in two or three wordsyour already well on your way to having a very themes friendly site.The next step should be your homepage. The homepage of your siteshould focus on the overall, two word theme of your site. The sametwo words you used to describe your site. These should be the focusof your homepage.All of the subpages on your site, should focus on a narrower versionof the same theme you targeted on your homepage using an extensionof the same two word description of your site. If your two worddescription was "computer hardware", then your subpages should focuson keyphrases such as "ibm computer hardware", "toshiba computerhardware" etc.The key is to always have the same two word description as part ofthe focus of your subpages. This keeps the overall theme of the sitepure and focused, and easily picked up by a visiting engine.A good example of an implementation of this would be an electronicsstore. A smart owner of an online electronics store would give eachsection of his store its own domain name. This could include adomain specifically for cell phones, another for televisions, anotherfor stereos, etc. In doing this, he could then focus individual pageswithin each domain on specific types of those devices.Let's look at an example.Primary domain - www.daves-electronics-store.comcell phone domain - www.daves-cell-phones.comcell phone subpages:nokia-cell-phones.htmlmotorola-cell-phones.htmlericcson-cell-phones.htmletc.stereo domain - www.daves-stereos.comstereo subpages:panasonic-stereos.htmlaiwa-stereos.htmlsony-stereos.htmletc.televisions domain - www.daves-televisions.comtelevisions subpages:toshiba-televisions.htmlbig-screen-televisions.htmlsony-televisions.htmletc.As you can see buy using the above technique you can focus the overalltheme of each web site. The cell phone portion of the site may dealwith different types of cell phones on each page, but the overalltheme is still "cell phones" because this phrase would be found oneach and every page.When dealing with a themes based engine, focus is key. If all otherthings are equal, the site that is most focused around the specificsearch term, will come up on top. Article Tags: Search Engine Optimization, Search Engine, Engine Optimization, Overall Theme, Cell Phones Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
More than 90% of teenagers use social media and 71% of them have more than one account in these apps. It’s easy to see why social media is popular, but what are the effects or even risks of using social media on the teenager’s brain. A study done at UCLA...
There are truckloads of unconventional habits that you should be participating in. If you wanna know about them, curb your desire to puke and sit tight! Do you secretly indulge in questionable habits? You’d be lying if you said no to this! Come on, we all have our fair share...
Planning to Migrate Microsoft Teams from one tenant to another? Know the alternate processes to tackle all your MS Teams migration worries. Planning an MS Teams migration from one tenant to another? Let us help you out with few alternate processes to tackle all your migration worries. Microsoft Teams: The...
Update Needed to Enjoy the media you need to either update your browser to your modern version or update your Flash plugin. Looking at and expecting specific filler term alternatives will probably be challenging as it's subtle. Pals may be additional prone to note a change in how you converse...
Norman Vincent Peale, author of the book The Power of Positive Thinking once said, “Change your thoughts and you can change your world.” Many of us, when we face challenges in life, aren’t interested in people telling us to “look on the bright side” or to keep a positive attitude....
Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing with distress while smoking is? The worst case scenarios ... Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing...
This has led towards the rise of political functions with agendas catering to one or a mix of these teams. Events in India also concentrate on people who find themselves not in favour of other functions and use them as an asset. The president is shifting his messaging within the...
Three boundaries drive a maximum of the low uptake of PMUY refills: Affordability – because of the excessive powerful price of the top off, that's INR 150–250 (USD 2.3–3.8). This value is better than the actual refill rate once misplaced wages and transportation fees are factored in. The inconvenience of...
PM Narendra Modi in 2015 launched Pradhan Mantri Suraksha Bima Yojana (PMSBY) in Kolkata, West Bengal. It is an Accident Insurance Scheme (AIS) supplying demise and incapacity cover as a result of an accident.Insurance isn't a newer concept to India; however, its attain is still tons limited. In spite of...
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...
Search topic
Pradhan Mantri Jan Dhan Yojana
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...