You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep in mind when you'repecking away at your keyboard, trying to come up with effective copy foryour site.* Catch your visitor's attention right away. They'll be gone in two secondsotherwise.* Keep it short. Keep it simple. Keep it to the point.* Along the same lines, focus. Don't try to do too much with one article orone page of copy. You're not a novelist - you're selling your services orproduct.* Use the active tense ... don't say "the product can be bought by clickingon this link", say "click on this link to buy the product".* Don't use jargon. You're writing to inform, to convince and to sell, notto confuse.* If you have a choice between a small word and a big word, use the small word.* Keep a dictionary at hand, and use it.* Know your audience. If you're targeting university professors, you won'twrite the same kind of copy you'd aim at skateboarders (unless your targetaudience is skateboarding university professors - in which case you've gotproblems).* Keep the tone consistent. If you're writing using an informal,conversational style, don't switch in midstream to a formal legalisticstyle. It'll throw your readers off.* Tell the truth. Not only will you avoid being sued, but you'll achievecredibility. This translates into long term profitability. Trust us.* Similar to the last point, don't exaggerate. Kill the superlatives andthe exclamation marks. Let the reader decide if they're excited or not. Ifyou've done your job, they will be.* For website copy, use bullets and point form, and break up copy withsubheads. Short attention spans and monitor-induced eyestrain make thisessential.* Forget word counts and padding your copy. Say what you have to say - ifit only takes 150 words to get your message out (or 75, or even 25), that'sa good thing. You've made your point, and your reader can move on and buyyour product or service.* After you've finished writing, read your copy out loud to yourself.You'll be surprised at how many mistakes you'll catch this way. It alsolets you know if your writing has a natural flow to it.* Don't fall in love with a particular phrase or paragraph, no matter howgreat it sounds. Ask yourself, 'does it fit into the objective of my copy?'If the answer is no, kill it.* Don't be happy with your first draft. Edit, rewrite, and edit some more.On the other hand, you're not following in the footsteps of Hemingway ...don't overedit or overanalyze, or you'll never finish the job.* When you're done, be receptive to constructive criticism. Let others readyour work before it goes online, and if they point out mistakes, rewrite.Following the above advice will go a long way to ensuring your web copy isreadable and does what it's supposed to do - promote your business. Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Bubbly Paws is a professional & qualified Dog Washing & Dog Grooming salon in the heart of Quinn’s Rocks, Perth. We are a full-service beauty and grooming salon for dogs of all shapes, sizes and personalities. All dogs that that come through my doors are fully assessed during a consult...
If you are willing to give your dog army dog training, you will have to look for certain things. These things include the relationship between dog and mentor, grooming of dog, consistency, and much mo... If you are willing to give your dog army dog training, you will have to...
If you are looking to train a dog to behave properly, then it is very important that you control dogs' behaviour with these effective training tips. Most people don't even think of controlling their dog when it comes to training them, and it is often the case that they end...
For all those pet lovers,there is good news.You can now book an appointment for your pets online. This ensures safety,saves on time etc.Read on to know all benefits. For those of you who have pets at home like a cat or a dog or any other creature might be well...
Continue reading the article to find an expert guideline and follow the steps to procure suitable iPhone chargers for your device. No wonder, having an iPhone has been a major status symbol while its great features make millions of people worldwide attracted to include this Apple brand in their daily...
This article gives some insights about wood accent walls, its types, and where it is best to apply, and reasons to go only for wood. A wood accent wall is an indoor element that creates an outsized impact in any room. it's an excellent thanks to incorporate style, texture, and...
Want to ace your game in Rummy? Then plan your moves by playing free rummy contests on the Rummy Jacks portal. To know more about it read this article here- Indeed, winning a game is easy and free if you are at the Right Place at the Right Time! Rummy...
Rummy is a social game. The article below talks about how Rummy can be learnt and how it can be played in different ways. It also talks about some famous Rummy gaming websites that offer amazing options to its users. It clears all the doubts of the readers about Rummy...
Here are five simple tips you can follow to ensure that your landlord is fully satisfied so that your bond gets refunded quickly. You are coming to the end of your rental agreement and looking forward to moving out. You want your rental bond back in the form of a...
This briefly describes Soweto and then suggests the best place to buy a quality bed if one is ever in this part of South Africa Soweto is a big and world renowned part of Johannesburg. It was initially a poor area reserved for the oppressed, however, these days it is...
Search topic
Buying a Quality Bed in Soweto
This briefly describes Soweto and then suggests the best place to buy a quality bed if one is ever in this part of South Africa Soweto is a big and world renowned part of Johannesburg. It was initially a poor area reserved for the oppressed, however, these days it is...