You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep in mind when you'repecking away at your keyboard, trying to come up with effective copy foryour site.* Catch your visitor's attention right away. They'll be gone in two secondsotherwise.* Keep it short. Keep it simple. Keep it to the point.* Along the same lines, focus. Don't try to do too much with one article orone page of copy. You're not a novelist - you're selling your services orproduct.* Use the active tense ... don't say "the product can be bought by clickingon this link", say "click on this link to buy the product".* Don't use jargon. You're writing to inform, to convince and to sell, notto confuse.* If you have a choice between a small word and a big word, use the small word.* Keep a dictionary at hand, and use it.* Know your audience. If you're targeting university professors, you won'twrite the same kind of copy you'd aim at skateboarders (unless your targetaudience is skateboarding university professors - in which case you've gotproblems).* Keep the tone consistent. If you're writing using an informal,conversational style, don't switch in midstream to a formal legalisticstyle. It'll throw your readers off.* Tell the truth. Not only will you avoid being sued, but you'll achievecredibility. This translates into long term profitability. Trust us.* Similar to the last point, don't exaggerate. Kill the superlatives andthe exclamation marks. Let the reader decide if they're excited or not. Ifyou've done your job, they will be.* For website copy, use bullets and point form, and break up copy withsubheads. Short attention spans and monitor-induced eyestrain make thisessential.* Forget word counts and padding your copy. Say what you have to say - ifit only takes 150 words to get your message out (or 75, or even 25), that'sa good thing. You've made your point, and your reader can move on and buyyour product or service.* After you've finished writing, read your copy out loud to yourself.You'll be surprised at how many mistakes you'll catch this way. It alsolets you know if your writing has a natural flow to it.* Don't fall in love with a particular phrase or paragraph, no matter howgreat it sounds. Ask yourself, 'does it fit into the objective of my copy?'If the answer is no, kill it.* Don't be happy with your first draft. Edit, rewrite, and edit some more.On the other hand, you're not following in the footsteps of Hemingway ...don't overedit or overanalyze, or you'll never finish the job.* When you're done, be receptive to constructive criticism. Let others readyour work before it goes online, and if they point out mistakes, rewrite.Following the above advice will go a long way to ensuring your web copy isreadable and does what it's supposed to do - promote your business. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
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Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Because of the Chihuahua's little size, these little canines require taking care of more frequently than a lot bigger canines. The tiny Chihuahua requires taking care of consistently and regularly, while the bigger ones don't need to take care of as frequently. When choosing the size of a Chihuahua it...
You don't need to be told that there have been major health and medicine advancements in the past few decades. What used to be a death sentence or at least a lifelong condition can now be managed, dea... You don't need to be told that there have been major health...
Dog food is specially formulated and made for ingestion by canines and other similar dogs. Dogs are generally considered to be carnivores with an omnivorous tendency. Since the diets of dogs are not human foods, it requires a specific nutritional supplement that is specially formulated for feeding canines. These types...
The nutritional value of dog food lies in the ingredients, containing a mix of vitamins, minerals, and other essential nutrients that make up the necessary diet. If a dog does not receive the proper nutrients from its food, it could develop various diseases that may become fatal. Dog food is...
Buying a puppy is an exciting time, but it’s important to be responsible in your research to make sure you purchase a healthy dog that has been raised ethically and supports good practices. A person can have plenty of choices when he or she decides to buy a puppy for...
Are you looking for English Bridles and Western Bridles? You can get here many types of Types of English & Western Bridles. The styles and purposes of horse tack vary slightly between disciplines, but only in terminology and decorations. The simplest type of bridle, the snaffle bridle, holds a single...
Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled by dog owners. If you are a dog owner then, you show know about these problems and think about the... Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled...
A very important question that is asked by many people who are about to get a new pet is how dog walking helps the dog to stay healthy. Dogs can be very healthy animals if they get regular exercise but most of the time, dogs just end up getting overweight...
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EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...
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The EasyBoot Cloud: The Best Therapeutic Horse Boot
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...