You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep in mind when you'repecking away at your keyboard, trying to come up with effective copy foryour site.* Catch your visitor's attention right away. They'll be gone in two secondsotherwise.* Keep it short. Keep it simple. Keep it to the point.* Along the same lines, focus. Don't try to do too much with one article orone page of copy. You're not a novelist - you're selling your services orproduct.* Use the active tense ... don't say "the product can be bought by clickingon this link", say "click on this link to buy the product".* Don't use jargon. You're writing to inform, to convince and to sell, notto confuse.* If you have a choice between a small word and a big word, use the small word.* Keep a dictionary at hand, and use it.* Know your audience. If you're targeting university professors, you won'twrite the same kind of copy you'd aim at skateboarders (unless your targetaudience is skateboarding university professors - in which case you've gotproblems).* Keep the tone consistent. If you're writing using an informal,conversational style, don't switch in midstream to a formal legalisticstyle. It'll throw your readers off.* Tell the truth. Not only will you avoid being sued, but you'll achievecredibility. This translates into long term profitability. Trust us.* Similar to the last point, don't exaggerate. Kill the superlatives andthe exclamation marks. Let the reader decide if they're excited or not. Ifyou've done your job, they will be.* For website copy, use bullets and point form, and break up copy withsubheads. Short attention spans and monitor-induced eyestrain make thisessential.* Forget word counts and padding your copy. Say what you have to say - ifit only takes 150 words to get your message out (or 75, or even 25), that'sa good thing. You've made your point, and your reader can move on and buyyour product or service.* After you've finished writing, read your copy out loud to yourself.You'll be surprised at how many mistakes you'll catch this way. It alsolets you know if your writing has a natural flow to it.* Don't fall in love with a particular phrase or paragraph, no matter howgreat it sounds. Ask yourself, 'does it fit into the objective of my copy?'If the answer is no, kill it.* Don't be happy with your first draft. Edit, rewrite, and edit some more.On the other hand, you're not following in the footsteps of Hemingway ...don't overedit or overanalyze, or you'll never finish the job.* When you're done, be receptive to constructive criticism. Let others readyour work before it goes online, and if they point out mistakes, rewrite.Following the above advice will go a long way to ensuring your web copy isreadable and does what it's supposed to do - promote your business. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
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The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
A ladies sleepwear basic, the women's robe is an essential lingerie style. The majority of women have at least a couple of robes in their wardrobe. But there is so much more to this favorite lingerie style than velour or cotton robes. The womens robe has become a must have...
0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ ... HOW DO I? By Jr Davis [email protected]` How Do I? Almost everyday of my life, not soon after waking up this is the first question I ask myself. How do I get everything done...
"How will I know when to divorce and finally find freedom for myself and the kids?" you ask yourself again and again. "How can I get this nightmare behind me and just get the fastest divorce possible... Source: Free Articles from ArticlesFactory.com
Have you stopped smiling due to the poor discolouration of your teeth, uneven length or wide gaps in your mouth? If this is you, shout with joy as you no longer need to suffer with these problems now that Dental Veneers are available. Discover the advances and cost savings now...
This article is addressing one simple but very important question to ask; who will own my domain name? Registering a domain name is one of the very first steps in the web design process and it is one of the most common services that is taken for granted. Part of...
Teeth Whitening is the big buzz at the moment but is it good for you? After treatment some people suffer from Sensitive Teeth and Gum irritations. Did you also know that if you have Crowns or Veneers they will not change colour like your natural teeth? There is a better...
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Teeth Whitening - Is it Enough?
Teeth Whitening is the big buzz at the moment but is it good for you? After treatment some people suffer from Sensitive Teeth and Gum irritations. Did you also know that if you have Crowns or Veneers they will not change colour like your natural teeth? There is a better...