If your online sales have taken a dip lately, your product ... isn't ... to blame. Even the best products ... can be hidden in ... when covered by a blanket ofbad website c If your online sales have taken a dip lately, your product orservice isn't necessarily to blame. Even the best products andservices can be hidden in obscurity when covered by a blanket ofbad website copy. So what can you do to make sure your copysings the praises of not only your product, but your businesssmarts and credibility as well?First of all, you need to start with the basics. Begin byprinting out all pages of your web copy. Then, grab a redpen and go to work. Read carefully through each sentence of yourcopy, correcting any mistakes in spelling, grammar, orpunctuation. If you don't feel you have the expertise to findall those common little mistakes, have someone else do it foryou. Unless you have a degree in English, you're likely to misssomething.Now, some of you might be taking this advice with a grain ofsalt, thinking that most people don't notice or concernthemselves with grammatical errors in your web copy. It's truethat some people won't notice or won't care, but savvy,intelligent people (which your customers likely are) willnotice, and those little mistakes can quickly add up to a gapinghole in your credibility. Don't insult your customers'intelligence by assuming they won't notice these mistakes.After you've made it all the way through your copy, and aresatisfied that your grammar is absolute perfection, read itagain. Better yet, have someone else read it. The value in thisis simple. If there's a sentence or paragraph that doesn't makeperfect sense or fully explain what you're trying to say, you'reless likely to notice it than someone who really NEEDS theinformation. You already know everything you're trying toexplain to others, so clarity is not as big an issue for you,than for someone who knows nothing about your business. So, ask afriend, relative, or neighbor to read your copy carefully andpoint out anything that isn't perfectly clear. If you want tobe successful, your potential customers need to have a clearpicture of what you're offering.Next, consider the length of your copy and how it's distributed.Do you have ALL your information on one l-o-n-g page? Does yourmain "overview" page include minute details that people don'treally need, at least at first? Copy that is too long, boring,or hard to navigate is perhaps the worst enemy of online success.Sure, you might have a lot of information to give potentialcustomers, but do you have to do it all at once? Of course not.Your main introductory page, for instance, should give a BASICoverview of your product and its major benefits. On this page,include links to pages where more detail can be found, such astestimonials, ordering info, and features you want to mention butaren't important enough to list on the main page.If your pages must be long, be sure to use lots of headlines andbold text to highlight your main points. When faced with a longpage to read, many people will skip down to those parts whichlook more important, so make sure they stand out. Also, includea link to your order page near the top, middle, and bottom ofeach page. A customer who decides to buy after your firstparagraph doesn't want to scroll all the way to the bottom tofind out how to order. Placing order links throughout your copywill help you capitalize on buyer impulses, which is just aseffective on the Web as it is in the supermarket.Overall, be sure your copy is professional, credible, easy toread, and simple to navigate. I can't tell you how frustratedcustomers become when they have to search your site for 5 to 10minutes to find what they're looking for. With this in mind, keepyour copy straightforward, and separate pages into logicalcategories. When doing so, be sure to provide links to thosepages to help people find their way around. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
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At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
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Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
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There are truckloads of unconventional habits that you should be participating in. If you wanna know about them, curb your desire to puke and sit tight! Do you secretly indulge in questionable habits? You’d be lying if you said no to this! Come on, we all have our fair share...
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Update Needed to Enjoy the media you need to either update your browser to your modern version or update your Flash plugin. Looking at and expecting specific filler term alternatives will probably be challenging as it's subtle. Pals may be additional prone to note a change in how you converse...
Norman Vincent Peale, author of the book The Power of Positive Thinking once said, “Change your thoughts and you can change your world.” Many of us, when we face challenges in life, aren’t interested in people telling us to “look on the bright side” or to keep a positive attitude....
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This has led towards the rise of political functions with agendas catering to one or a mix of these teams. Events in India also concentrate on people who find themselves not in favour of other functions and use them as an asset. The president is shifting his messaging within the...
Three boundaries drive a maximum of the low uptake of PMUY refills: Affordability – because of the excessive powerful price of the top off, that's INR 150–250 (USD 2.3–3.8). This value is better than the actual refill rate once misplaced wages and transportation fees are factored in. The inconvenience of...
PM Narendra Modi in 2015 launched Pradhan Mantri Suraksha Bima Yojana (PMSBY) in Kolkata, West Bengal. It is an Accident Insurance Scheme (AIS) supplying demise and incapacity cover as a result of an accident.Insurance isn't a newer concept to India; however, its attain is still tons limited. In spite of...
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...
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Pradhan Mantri Jan Dhan Yojana
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...