If your online sales have taken a dip lately, your product ... isn't ... to blame. Even the best products ... can be hidden in ... when covered by a blanket ofbad website c If your online sales have taken a dip lately, your product orservice isn't necessarily to blame. Even the best products andservices can be hidden in obscurity when covered by a blanket ofbad website copy. So what can you do to make sure your copysings the praises of not only your product, but your businesssmarts and credibility as well?First of all, you need to start with the basics. Begin byprinting out all pages of your web copy. Then, grab a redpen and go to work. Read carefully through each sentence of yourcopy, correcting any mistakes in spelling, grammar, orpunctuation. If you don't feel you have the expertise to findall those common little mistakes, have someone else do it foryou. Unless you have a degree in English, you're likely to misssomething.Now, some of you might be taking this advice with a grain ofsalt, thinking that most people don't notice or concernthemselves with grammatical errors in your web copy. It's truethat some people won't notice or won't care, but savvy,intelligent people (which your customers likely are) willnotice, and those little mistakes can quickly add up to a gapinghole in your credibility. Don't insult your customers'intelligence by assuming they won't notice these mistakes.After you've made it all the way through your copy, and aresatisfied that your grammar is absolute perfection, read itagain. Better yet, have someone else read it. The value in thisis simple. If there's a sentence or paragraph that doesn't makeperfect sense or fully explain what you're trying to say, you'reless likely to notice it than someone who really NEEDS theinformation. You already know everything you're trying toexplain to others, so clarity is not as big an issue for you,than for someone who knows nothing about your business. So, ask afriend, relative, or neighbor to read your copy carefully andpoint out anything that isn't perfectly clear. If you want tobe successful, your potential customers need to have a clearpicture of what you're offering.Next, consider the length of your copy and how it's distributed.Do you have ALL your information on one l-o-n-g page? Does yourmain "overview" page include minute details that people don'treally need, at least at first? Copy that is too long, boring,or hard to navigate is perhaps the worst enemy of online success.Sure, you might have a lot of information to give potentialcustomers, but do you have to do it all at once? Of course not.Your main introductory page, for instance, should give a BASICoverview of your product and its major benefits. On this page,include links to pages where more detail can be found, such astestimonials, ordering info, and features you want to mention butaren't important enough to list on the main page.If your pages must be long, be sure to use lots of headlines andbold text to highlight your main points. When faced with a longpage to read, many people will skip down to those parts whichlook more important, so make sure they stand out. Also, includea link to your order page near the top, middle, and bottom ofeach page. A customer who decides to buy after your firstparagraph doesn't want to scroll all the way to the bottom tofind out how to order. Placing order links throughout your copywill help you capitalize on buyer impulses, which is just aseffective on the Web as it is in the supermarket.Overall, be sure your copy is professional, credible, easy toread, and simple to navigate. I can't tell you how frustratedcustomers become when they have to search your site for 5 to 10minutes to find what they're looking for. With this in mind, keepyour copy straightforward, and separate pages into logicalcategories. When doing so, be sure to provide links to thosepages to help people find their way around. Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Because of the Chihuahua's little size, these little canines require taking care of more frequently than a lot bigger canines. The tiny Chihuahua requires taking care of consistently and regularly, while the bigger ones don't need to take care of as frequently. When choosing the size of a Chihuahua it...
You don't need to be told that there have been major health and medicine advancements in the past few decades. What used to be a death sentence or at least a lifelong condition can now be managed, dea... You don't need to be told that there have been major health...
Dog food is specially formulated and made for ingestion by canines and other similar dogs. Dogs are generally considered to be carnivores with an omnivorous tendency. Since the diets of dogs are not human foods, it requires a specific nutritional supplement that is specially formulated for feeding canines. These types...
The nutritional value of dog food lies in the ingredients, containing a mix of vitamins, minerals, and other essential nutrients that make up the necessary diet. If a dog does not receive the proper nutrients from its food, it could develop various diseases that may become fatal. Dog food is...
Buying a puppy is an exciting time, but it’s important to be responsible in your research to make sure you purchase a healthy dog that has been raised ethically and supports good practices. A person can have plenty of choices when he or she decides to buy a puppy for...
Are you looking for English Bridles and Western Bridles? You can get here many types of Types of English & Western Bridles. The styles and purposes of horse tack vary slightly between disciplines, but only in terminology and decorations. The simplest type of bridle, the snaffle bridle, holds a single...
Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled by dog owners. If you are a dog owner then, you show know about these problems and think about the... Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled...
A very important question that is asked by many people who are about to get a new pet is how dog walking helps the dog to stay healthy. Dogs can be very healthy animals if they get regular exercise but most of the time, dogs just end up getting overweight...
We keep a wide range of equine laser therapy machines for sale which are well-suited to treat almost all kinds of ailments in horses. We also provide training to personnel so that they can become proficient in laser therapy for horses. Contact us to examine our equine lasers for sale...
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...
Search topic
The EasyBoot Cloud: The Best Therapeutic Horse Boot
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...