Do you know who buys, or is likely to buy, your products, services, or information?If not, you should be looking for demographic information that will help you make good marketing decisions.You do not... Do you know who buys, or is likely to buy, your products, services, or information?If not, you should be looking for demographic information that will help you make good marketing decisions.You do not have to be a research guru in order to use demographic information. Just look for the results of studies other people have done and then apply them to your business.For example, my audience is the mature market...people over 50. There is a lot of data on this group and more studies are being done daily. Some data I found indicated that older people are avid readers. They really like newspapers and magazines. If I was trying to find clients for estate planning services, I would know that I should advertise through newspapers and magazines, rather than spend money on television.Since my business is internet-based, this information about reading tells me that I should provide a content-rich web site for my older customers, and that mailing a printed newsletter could be another way to develop my customer relationships.How do you find demographic data? First, find out who might be keeping tabs on your audience. I know, for instance, that AARP surveys people over 50 constantly. AARP makes that information available on its website. I also know that Forrester Research (http://www.forrester.com) does studies on older people, along with many other groups. Yankelovich Partners (http://www.yankelovich.com/) has been a leader in market research on older consumers; and Age Wave (http://www.agewave.com/) collects tons of stats on this market for its website.Although AARP data is free, research firms sell their information...often at prices that the small business or entrepreneur cannot afford. But, by reading their news releases and the snippets of data they make available to the general public, you can glean quite a bit. To find firms that do research on your demographic, check out MarketResearch.com (http://www.marketresearch.com/).Another great source are the news release distribution services. You can sign up to receive their news releases by email. Common ones are Internet Wire (http://www.internetwire.com), Internet News Bureau (http://www.newsbureau.com), and PR Web (http://www.prweb.com).In addition, there are search tools you can use to make your data collection easier. Copernicus (http://www.copernic.com/desktop/index.html) is search software that is downloaded to your computer. It will search most search engines for keywords and phrases. You can get a free trial version to see how it works. Tracerlock (http://www.tracerlock.com) is a web-based service that searches most of the news portals on the web and then alerts you by email when it finds your keywords. I have found this very useful and gladly pay its monthly fee. Spyonit (http://www.spyonit.com) is a free service that will spy on specific URLs or keywords and phrases. It delivers what it finds to you by email.Don't overlook the magazines and journals that are specific to your audience. For the older audience, I keep an eye on the AARP magazines, Readers Digest, Aging Today, and several others. Even a regular perusal of the daily newspaper will yield lots of information. USA Today is a great source of quick, easy-to-understand statistical data. Take a look at the NYTimes online, and sign up for The Wall Street Journal's online version.By casting your information "net" in this way, you are more likely to come across data that will help you devise better marketing strategies. In addition, you will find a lot of content for your website and ezine.Now, if I could just figure out how to use the fact that the older market is an up and coming group for pet supplies (it's true!). Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
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Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Flannel sleepwear is without a doubt one of the most popular ladies sleepwear styles. But do you have any idea what it is exactly? What it is made of? Flannel sleepwear is just one of the many ladies sleepwear styles that are popular today. But do you have any idea...
You have to tackle the challenges that face you by adopting and applying things that work well towards the attainment of your personal goals. A habitual development assists you when trying to achieve goals. Article Tags: Personal Goals, Habitual Developments Source: Free Articles from ArticlesFactory.com
What is your main concern when it comes to buying skin care? For many it is knowing what to buy in the first place and do you go for a brand or something cheap? Botanical extracts are all the rage in beauty and skin care products, and for good reason....
There are a vast range of acne products that are available on the market. Obviously you want to be able to ensure that what you buy will help to clear your skin without any harsh side-effects. There are several natural supplements for acne that could help reduce pimples. If you...
Discover the fast, cost affective and long lasting solution to your Cosmetic Dentistry needs. No longer do you need to suffer silently with Teeth that have Worn Enamel or are showing excessive Wear and Tear. Stained Teeth can now also be a thing of the past with the Glamsmile Porcelain...
Women's robes are without a doubt one of the most useful ladies sleepwear styles available today. From refined and worldly to fresh and provocative, there are umpteenth varieties of robes in stock that suit virtually every taste and need. Here we will take a look at some of the more...
For example, most restaurants-especially national franchises have their own website and and allows you to sign up as a member to their website and you get emails that alert you about special deals going on at their restaurant. Source: Free Articles from ArticlesFactory.com
We hear our dentist say Dental Implants and we shiver in fear. This is always due to not understanding the procedure. Once you discover the truth about things such as Technological advances, Procedures required, Time needed for it all and the stunning realistically looking results you will change your mind...
By Anthony Ricigliano - News And Advice by Anthony Ricigliano -- The study of coins, also known as numismatics, has its origins going back to the first exchange of the metal discs for the purpose of commerce. While still hotly debated, its likely that the first coin was minted circa...
These days, there is a great variety of brassiere alternatives. Great styles include everything from full bras and minimizer bras to push up bras and demi cup bras, the choice goes on and on! It can be awe-inspiring trying to determine the different bra styles. The essential thing to bear...
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Choosing Full Bras
These days, there is a great variety of brassiere alternatives. Great styles include everything from full bras and minimizer bras to push up bras and demi cup bras, the choice goes on and on! It can be awe-inspiring trying to determine the different bra styles. The essential thing to bear...