Do you know who buys, or is likely to buy, your products, services, or information?If not, you should be looking for demographic information that will help you make good marketing decisions.You do not... Do you know who buys, or is likely to buy, your products, services, or information?If not, you should be looking for demographic information that will help you make good marketing decisions.You do not have to be a research guru in order to use demographic information. Just look for the results of studies other people have done and then apply them to your business.For example, my audience is the mature market...people over 50. There is a lot of data on this group and more studies are being done daily. Some data I found indicated that older people are avid readers. They really like newspapers and magazines. If I was trying to find clients for estate planning services, I would know that I should advertise through newspapers and magazines, rather than spend money on television.Since my business is internet-based, this information about reading tells me that I should provide a content-rich web site for my older customers, and that mailing a printed newsletter could be another way to develop my customer relationships.How do you find demographic data? First, find out who might be keeping tabs on your audience. I know, for instance, that AARP surveys people over 50 constantly. AARP makes that information available on its website. I also know that Forrester Research (http://www.forrester.com) does studies on older people, along with many other groups. Yankelovich Partners (http://www.yankelovich.com/) has been a leader in market research on older consumers; and Age Wave (http://www.agewave.com/) collects tons of stats on this market for its website.Although AARP data is free, research firms sell their information...often at prices that the small business or entrepreneur cannot afford. But, by reading their news releases and the snippets of data they make available to the general public, you can glean quite a bit. To find firms that do research on your demographic, check out MarketResearch.com (http://www.marketresearch.com/).Another great source are the news release distribution services. You can sign up to receive their news releases by email. Common ones are Internet Wire (http://www.internetwire.com), Internet News Bureau (http://www.newsbureau.com), and PR Web (http://www.prweb.com).In addition, there are search tools you can use to make your data collection easier. Copernicus (http://www.copernic.com/desktop/index.html) is search software that is downloaded to your computer. It will search most search engines for keywords and phrases. You can get a free trial version to see how it works. Tracerlock (http://www.tracerlock.com) is a web-based service that searches most of the news portals on the web and then alerts you by email when it finds your keywords. I have found this very useful and gladly pay its monthly fee. Spyonit (http://www.spyonit.com) is a free service that will spy on specific URLs or keywords and phrases. It delivers what it finds to you by email.Don't overlook the magazines and journals that are specific to your audience. For the older audience, I keep an eye on the AARP magazines, Readers Digest, Aging Today, and several others. Even a regular perusal of the daily newspaper will yield lots of information. USA Today is a great source of quick, easy-to-understand statistical data. Take a look at the NYTimes online, and sign up for The Wall Street Journal's online version.By casting your information "net" in this way, you are more likely to come across data that will help you devise better marketing strategies. In addition, you will find a lot of content for your website and ezine.Now, if I could just figure out how to use the fact that the older market is an up and coming group for pet supplies (it's true!). Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
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The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
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Shopping for shoes can be a lot of work for any woman, but for women with larger shoes sizes, it proves especially trying. This article will discuss some tips to help you enjoy a successful shopping experience. Many women who have large feet feel that they can only purchase athletic...
For a bridal party member, looking your best is important. One of the most important aspects of your outfit will be your shoes. This article will give you some tips on fancy womens shoes. Spring and summertime are popular seasons for couple to exchange their marriage vows. Weddings are known...
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Urbanears is one of the newest names in headphones, leading the charge with their colorful on-ear Plattans. But are they worth owning? Find out in this Urbanears Plattan review. Source: Free Articles from ArticlesFactory.com Looking for DJ Headphones? DJHeadphonesHub is an authorized dealer for all of the best DJ headphones...
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The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...
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Womens Silver Shoes Can Be Found At A Bargain
The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...