How to "GoTo" the Top of the Major Search Engines

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When it comes to pay per click search engines, GoTo.com is the ...
Over the years, GoTo has ... ...
with manyof the top search engines and ... ...
... When it comes to pay per click search engines, GoTo.com is the clearleader.
Over the years, GoTo has established relationships with manyof the top search engines and directories, including Dogpile,Netscape, Hotbot, MSN, Compuserve, NBCI, American Online, Lycos,AltaVista and CNET. So what does all of this mean to you and how do you use theserelationships to your benefit? If you bid on keywords/phraseswith GoTo and are listed in one of the top three positions, yoursite will also show up on the above engines when someone performsa search for one of your keyphrases.
For example: Suppose you'vesnatched up "London vacations" as a keyphrase in one of GoTo'stop three positions. If an AltaVista user types the phrase"London vacations" in the search box, the results page willhave your site listed at the very top.
You'll have similarresults at the other search engines that are powered with GoTolistings. A nice way to get a top listing, don't you think?According to GoTo, the top three bids -- which they call "Premium Listings" --get more than twice the number of searchesas a regular listing.
Let's take a look at just where yoursite will appear on the various search engines /directorieswhen you secure a premium listing.AltaVista: To show up on AltaVista's search results page youneed to be in the top six bid positions at GoTo. These bidswill appearing as "partner listings" on AltaVista's searchresults page, with the top three bids showing up at the top of the listings and an additional three appearing at the verybottom of the search results page.America Online: American Online boasts over 2.3 million members.To show up here you'll need to have one of the top three bidpositions at GoTo.
The links are labeled as "Sponsored Links"at the top of their results page before other search optionsare listed.Lycos: The top three listings from GoTo appear under the heading"Featured Listings," before Lycos' own search results. There is also a link labeled "More Featured Listings" that leads you to a full page of GoTo results in bid order.
Two more GoTolistings show up in the first ten results under what Lycos refers to as "Web Sites" section.Netscape: Owned by America Online, they also display GoTo's listings under what's called "Partner Search Results" butonly the top two bid positions are shown.HotBot: The top three GoTo bids show up on HotBot's searchresults page under the title "Featured Listings."MSN: After performing a search on MSN, the results pagehas a link that says "Get the Top 10 Most Popular Sites for [the keyphrase you searched]". When you click through, the first threelistings you'll see are the top three bids from Goto for thatkeyword or phrase.CompuServe: If you're in the top ten at GoTo.com, you'll showup in searches at CompuServe.
All of their search results appearto be supplied by GoTo and are labeled as "Premium Web Pages."CNET: If you perform a search on CNET you'll see GoTo.com'stop three listings for that particular word/phrase appearing inthe right hand column in a box titled "Goto.com Search Partners."NBCI: NBCi appears to be pulling the top 15 GoTo search results to be displayed on their results page. By clicking "more results"at the bottom of the page, additional GoTo listings are displayed.DogPile: The first ten results from GoTo.com are displayedon DogPile's search results page.
Below those you'll see LookSmart's results followed by Sprinks listings.As you can see, positioning yourself in the top three positionswith GoTo can get you some major exposure on many of the mostpopular search engines and directories online today. If you'vebeen hesitant about opening your own GoTo account you may want to reconsider after seeing how widespread their reach is.Remember, with GoTo you're not paying for impressions - only foractual click throughs, and the traffic you'll receive is highlytargeted.
More bang for your buck, so to speak. By partnering with GoTo and obtaining a "premium listing," youtoo can be listed at the top of the search engines and isn't that what everyone wants? Article Tags: Search Engines, Results Page, Three Bids, Search Results Source: Free Articles from ArticlesFactory.com .