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THE SWEET TASTE OF SUCCESS

Picture this.
You make a sales call on an ... ...
are unable to see the decision maker. Being an ...
leave a box of donuts to show that you care, AND ... in an ...
Picture this. You make a sales call on an important prospectyet are unable to see the decision maker.
Being an innovator,you leave a box of donuts to show that you care, AND leavethem in an attractive, DESIGNER donut box with your businesscard prominently displayed at the top of the box.Later, the decision maker walks into the room for a refill andWHAM, the compelling aroma of fresh donuts hangs in the airlike the sweet smell of success. The boss is drawn to the box.But this is no ordinary box.
Instead of some name brand donutchain, or any donut shop name for that matter, covering the boxthere is a huge smiley face saying "Have a great day".Almost as being pulled by an unseen force she moves to the donutbox and what does she see? Looking up at her is the chocolatecovered donut of her dreams. Without hesitation, she is the bossafter all, she reaches in and takes a bite.
Oh yeah.It's good to be the boss. She's relaxed and enjoying the unexpectedtreat but still massively curious about the box.
A smily face? Shetakes a look and the first thing she notices is your business card.As fate would have it, just the product she is going to spec outtomorrow. "I'm remembering this" she says and notes down your nameand number.
The next day you get a call from their purchasingdepartment, not only for pricing but that the Boss requited thatthey call you. THERE IS NO COMPETITIVE ADVANTAGE GREATER THAN"THE BOSS TOLD ME TO CALL YOU"Here's a fact.
Food, especially donuts, are a powerful selling toolHERE ARE THE TOP TEN WAYS DONUTS HELP YOU SELL10) Your name is associated with a pleasant experience9) It will be remembered for days after you have been there8) You can bring it as often as you like7) By giving to them they feel an obligation to give to you6) Your card on the box acts as a silent sales rep all day long5) You're always welcome, they look FORWARD to seeing you4) It costs much less than lunches out or sporting event tickets3) It's not yet another coffee mug to clutter up their offices2) It gets you through the front door1) The number one reason is .........."The water cooler effect".Here's how the water cooler effect works. YOU will nowhave access to the inner sanctum where you meet peoplewho influence the purchase of what you are selling andseem to become one of them.
You are their ally, not anadversary. This positions you to be the first person theythink of when they have a need for what you sell.THAT'S POSITIONING FOR SUCCESS! Source: Free Articles from ArticlesFactory.com .

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