MULTIPLE DOMAIN NAMES MEAN MORE TRAFFIC

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“Rumors of War ...
is a web site designed ... itstands bold and precise in its ...
While other authors . .
. have websites that start with ‘Let me tell you about “Rumors of War (http://www.rumorsofwar.net) is a web site designed simplyyet itstands bold and precise in its statement.
While other authors . .
. have websites that start with ‘Let me tell you about myself,’ Peggy opens with thecovers of her two books--no scrolls, no ads, and almost no copy.
Click on abook and she takes you there . .
. Meeting the author is last.
She wants you toknow the books before you know the author . .
. commendable web site .
. .
isbookmarked for return. I want to read Rumors already.”C.
Hope Clark’s review for Word Weaving (http://wordweaving.com)How did I generate such an awesome review of my web site? Simple--onlineresearch. Online marketing and promotion is time consuming.
You can spendseveral hours just submitting your url to search engines. If you’re going todevote all that energy, you’d better make sure you have a site that’s userfriendly.
After all once visitors have arrived, your first goal is to keep themthere.When I decided to build a web site to promote my novel “Rumors of War,” Iresearched other book sites. I found three main types--author driven, bookdriven and fan driven.
Starting with Yahoo.com I found “Angela’s Ashes” by Frank McCourt among the webpages at Simon & Schuster’s site. Same with the Harry Potter series, I foundJ.K.
Rowling’s books at Scholastic’s site. The goal of my web site is to use the Internet to help build an audience for mycurrent and future books.
Since I’m relatively unknown, readers aren’t going tocome searching for me. The best way to discover new authors is to read theirbooks.While searching I noticed that movies are always promoted by title.
That got methinking, if I’m putting my book title in front of hundreds of pairs of eyesevery day, then the title should be my domain name. I purchasedrumorsofwar.net.
Coming up with content was easy--cover image, plot summary, reviews, samplechapter, ordering information, and a page about the author. I kept the styleand graphics simple.
It’s a web site about a book. Readers are accustomed toblack print on a white page, framed with an attractive cover.
The banner andside bar are colorful, but the same on every page so visitors know they’restill at my site while they’re bouncing around.Once I published the site and posted announcements via email, discussion lists,and bulletin boards, feedback was immediate and positive. Everyone liked thefocus on the book yet gleaned enough personal information about the author thatthey felt comfortable letting me know they liked what they saw.One week later my children’s novel, “Carly’s Ghost” arrived from the publisherseveral months earlier than I expected.
Overnight I had two books to promoteand only one web site. My focus on the book title was practical in theory butcould turn out to be expensive in practice.
I certainly couldn’t afford topublish a new web site every time I have a book released.For help in solving this dilemma, I called Scott Forler at Prairie Web, my webhosting service. Impressed with the amount of traffic at my newly debuted site,he recognized I’d hit on something positive with my design.
Building on thatinitial bump, we put together a plan to cover not only the release of “Carly’sGhost” but all future releases.I purchased the domain name for the title, carlysghost.net. Next I replaced thehome page with a splash page featuring the cover images of both books,accessible from both urls: rumorsofwar.net and carlysghost.net.
Visitors canclick on either book cover, or the text instructions.Each book has its own home page. The two books are together on the splash page.The only other link between their pages is at the “About the author” page.
Eachbook’s pages carry the banner designed for that particular book and coverimage. But I kept the side bars the same color and used the same basicframework for both books’ pages.
Again to let visitors know they’re still at mysite while they’re clicking about.For future releases, instead of publishing a new web site, all I have to do ispublish the new book’s cover image on the splash page, and add a set of webpages. An attractive web site and terrific reviews definitely keeps visitors there.
Tomake sales you want them to bookmark your site so they’ll return. The way I dothat is by updating, sometimes as often as once a week; adding reviews, sitesthat feature my books, posting articles, and other news about my books.Visitors quickly recognize fresh information.
Put the emphasis on theenjoyment of your visitors, and they’ll keep coming back. That’s the mosteffective way to make sales.
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