You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff .... You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep in mind when you'repecking away at your keyboard, trying to come up with effective copy foryour site.* Catch your visitor's attention right away. They'll be gone in two secondsotherwise.* Keep it short. Keep it simple. Keep it to the point.* Along the same lines, focus. Don't try to do too much with one article orone page of copy. You're not a novelist - you're selling your services orproduct.* Use the active tense ... don't say "the product can be bought by clickingon this link", say "click on this link to buy the product".* Don't use jargon. You're writing to inform, to convince and to sell, notto confuse.* If you have a choice between a small word and a big word, use the small word.* Keep a dictionary at hand, and use it.* Know your audience. If you're targeting university professors, you won'twrite the same kind of copy you'd aim at skateboarders (unless your targetaudience is skateboarding university professors - in which case you've gotproblems).* Keep the tone consistent. If you're writing using an informal,conversational style, don't switch in midstream to a formal legalisticstyle. It'll throw your readers off.* Tell the truth. Not only will you avoid being sued, but you'll achievecredibility. This translates into long term profitability. Trust us.* Similar to the last point, don't exaggerate. Kill the superlatives andthe exclamation marks. Let the reader decide if they're excited or not. Ifyou've done your job, they will be.* For website copy, use bullets and point form, and break up copy withsubheads. Short attention spans and monitor-induced eyestrain make thisessential.* Forget word counts and padding your copy. Say what you have to say - ifit only takes 150 words to get your message out (or 75, or even 25), that'sa good thing. You've made your point, and your reader can move on and buyyour product or service.* After you've finished writing, read your copy out loud to yourself.You'll be surprised at how many mistakes you'll catch this way. It alsolets you know if your writing has a natural flow to it.* Don't fall in love with a particular phrase or paragraph, no matter howgreat it sounds. Ask yourself, 'does it fit into the objective of my copy?'If the answer is no, kill it.* Don't be happy with your first draft. Edit, rewrite, and edit some more.On the other hand, you're not following in the footsteps of Hemingway ...don't overedit or overanalyze, or you'll never finish the job.* When you're done, be receptive to constructive criticism. Let others readyour work before it goes online, and if they point out mistakes, rewrite.Following the above advice will go a long way to ensuring your web copy isreadable and does what it's supposed to do - promote your business. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
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Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
The use of lace wigs for brilliant hair styles is increasing in popularity each day. Gone are the times when hair augmentation or wigs were used only for surgical or emergency purposes. Today, everyon... Source: Free Articles from ArticlesFactory.com
It's difficult to enumerate the whole number of fashion brands producing clothes, shoes and non-apparel today. However, among all this infinite multitude of companies there are a few which are as well... Source: Free Articles from ArticlesFactory.com
Sport has become an inherent part of modern life. It's hardy possible to imagine today's society without such significant sports events as Olympic games, Football World Championships, Tennis World Cup... Source: Free Articles from ArticlesFactory.com
Everything changes in this fast paced world however there are things that remain iconic and do not lose their significance even in the course of time. As it is well-known fashion industry is one of th... Source: Free Articles from ArticlesFactory.com
Shopping for shoes can be a lot of work for any woman, but for women with larger shoes sizes, it proves especially trying. This article will discuss some tips to help you enjoy a successful shopping experience. Many women who have large feet feel that they can only purchase athletic...
For a bridal party member, looking your best is important. One of the most important aspects of your outfit will be your shoes. This article will give you some tips on fancy womens shoes. Spring and summertime are popular seasons for couple to exchange their marriage vows. Weddings are known...
Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-siz... The biggest reason why one is constantly reminded of the eczema skin condition is due to the incessant itching. Eczema is chronic though there are ways to acheive relief. Remember to use warm water only , not rub your...
Urbanears is one of the newest names in headphones, leading the charge with their colorful on-ear Plattans. But are they worth owning? Find out in this Urbanears Plattan review. Source: Free Articles from ArticlesFactory.com Looking for DJ Headphones? DJHeadphonesHub is an authorized dealer for all of the best DJ headphones...
CSA payment is an amount fixed by the court that the non-resident parent needs to give to the other parent in order to match the wide variety of expenses that go along with raising children like clothes, schooling, rent etc after a divorce agreement. CSA payment is an amount fixed...
The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...
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Womens Silver Shoes Can Be Found At A Bargain
The right pair of silver shoes can turn the ordinary dress into something that people will notice. Shopping online allows one to browse through entire lines of shoes from the comfort of your home. Womens silver shoes are probably the one pair that many wish to have but few actually...