Penny Wise

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We've all heard the saying "Penny Wise and Pound ...
Itnever ceases to amaze me that someone will join an ... program, but not ...
promote it and scoutout new ... Mo We've all heard the saying "Penny Wise and Pound Foolish".
Itnever ceases to amaze me that someone will join an incomeopportunity program, but not effectively promote it and scoutout new customers. Most people join programs of this type togenerate income, and they pay a monthly fee to be involved.They first might try all the free advertising available, and that may or may not generate some income.
However, they are using the"tried and true", but very "tired" ads supplied by the affiliate,and wonder why they don't do better.Then they try some paid ads using the same tired ad copy innewsletters, ezines and on web sites with similar results. Atthis point, they might do one of two things, and sometimes both.The first is they discount this type of advertising as not beingeffective, and/or quit the affiliate program.
After a programgets saturated, thousands of people have used these affiliatesupplied ads, and potential customers have seen them a "jillion"times. Once an ad gets "tired", it is a waste of time and moneyto continue using it.However, many people rely on ezine advertising to sell theseaffiliate programs that others are failing at, and do very well.So what are they doing to be successful?They do not just post an ad, and wait for the dollars to arrivein their mailbox.
They have not fallen into what is referred toas "the earn while you sleep" trap. You know, you throw up a fewads on the web, and at night people all over the world aresending you their hard earned money.
They realize that likeanything else, if they are to succeed, they have to work at it.The first thing they do is write some original ad copy, and backit up with their own web site. With the cost of registering asite AND a full year of web hosting for about $35, (seehttp://bitshack.com) which is probably less than their monthlyfee to the affiliate program, this is a must.They next seek out newsletters or ezines, whose subscribers fallinto their general target market.
There, they place theirrewritten ads and keep them going. It takes 5 to 7 exposures toan ad to get someone's attention.
The really successful keeptheir ads in front of potential customers on a regular basis.Ezine advertising is one of the most effective, inexpensive formsof advertising available on the web. You can get your messageout to thousands of prospects for a few dollars.
If you can'tafford to advertise like this, you can't afford to be inbusiness.The old "saw" that "it takes money to make money" certainly holdstrue when conducting a web based business. But the beauty hereis that you don't have to invest thousands to get started.Many people trying to earn income on the web will fail, however awell thought out program will make money.
Is there any "magicformula" which will guarantee success? Yes, but some are eitherto busy with their regular job to pursue this like a business,while others who do have the time, would rather spend it in otheractivities, and are simply taking a "shot" hoping to getsomething for little or no effort.In order to succeed in any business, online or off, you have togive it the proper attention, and approach it in a business likefashion. And at the risk of using a "dirty word" you have to"work", and approach it like a regular job.
If you hope to buildan online business, you cannot sit back and hope the world willbeat a path to your door - they won't. You have to promote yourbusiness to get the prospects interested in what you are tryingto sell.People will invest their hard earned money in a program, butdon't take that next important step and spend a few bucks topromote it.
They search out inexpensive programs to work with,and they are being "penny wise". But they don't spend the fewextra dollars to promote it.
That is being "pound foolish".If you are "penny wise and pound foolish" in your approach torunning any business, you will not succeed. If you approach itin a business like manner, you will achieve success.
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