Web Site Maintenance

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There are many things that all ...
must do on a regular basis toensure that their web sites remain useful and ... Some of thetasks you should be ...
are listed ... m There are many things that all webmasters must do on a regular basis toensure that their web sites remain useful and functional.
Some of thetasks you should be performing are listed below.PromoteYou must promote your web site constantly. Every single day you shoulddo something, anything, which attempts to get people to your site.
Thisis extraordinarily critical in order to ensure that people continue tovisit your site day after day. The "Advertising" section describes manyof the techniques that you can use to get your site noticed.
Advertising - http://www.internet-tips.net/Advertising/Advertising.htmCheck your linksAnother task that must be performed on a regular basis is checking for"link rot". This is the tendency for broken links to appear all over asite.
It is most common with external links (sites move, are abandonedor are modified all of the time) but can occur occasionally withinternal links. Link Rot - http://www.internet-tips.net/Webmaster/maintlinkrot.htmChange Your SitePeople expect sites on the web to be constantly changing.
If your siteis static and unchanging there is no reason for someone to come backagain - after all, they've already seen it so why return? One major wayto get them to come back is to change the content constantly and to besure that your visitors know it is changing.Monitor Your SiteSubscribe to a service which checks your site on a regular basis. Thisis important, as if your site is constantly "bouncing" you will find itbeing removed from search engines and your visitor levels will drop.Review Your StatisticsA task you should be performing on a regular basis is to review yourstatistics.
At a minimum, you should check your page counts to be surethat your site is being viewed. At best, you need to know where peopleare coming from, which browsers they are using and what they visitedwhile they were at your site.
A webmaster who does not have access tostatistics is a crippled webmaster who has no idea how effectively hiswebsite is performing. Statistics - http://www.internet-tips.net/Webmaster/Statistics.htmPublish A NewsletterI firmly believe that all webmasters who maintain sites of anysignificance (a reasonable amount of content) should regularly publish anewsletter.
This allows interested visitors to be updated on events andnew materials published on the site, and gives the webmaster a methodfor communicating with his audience at will. Ezines - http://www.internet-tips.net/Ezines/index.htmStay Up-to-DateAll webmasters need to stay up-to-date on new technologies which theycan use to improve their web site.
In addition, getting certified,joining organizations, continuing their education and attendingconventions is essential to staying current and active. Certifications - http://www.internet-tips.net/Misc/Certifications.htm Organizations - http://www.internet-tips.net/Misc/organizations.htm Education - http://www.internet-tips.net/Misc/education.htmReview Your SiteOccasionally review your site.
When you look over a page, check yourgrammar, spelling and accuracy. Remember that as time progresses yourarticles may become stale, so be sure and recheck your conclusions andfacts.
What may have been true when you wrote the article last year isnot necessarily true or important anymore.Check Your Site's SecurityLearn as much as you can about web site security, and ensure that, tothe best of your abilities and knowledge, that your site is secure. Thisensures that your customers (if any) and visitors information remainsconfidential and safe.
It also protects you and your web host from harm.Protect Your Visitor's PrivacyPost a privacy policy and adhere to it without exception. Review yourpractices occasionally against your policy to ensure you are followingit to the letter.
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