Seven Sure Fire Ways to Scare Your Customers Away

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Your visitors are your most ...
Internet asset. ...
you don't have buyers, and without buyers you ... a ...
visitors are a fickle beast. Somewhat like a ...
Your visitors are your most important Internet asset. Withoutvisitors, you don't have buyers, and without buyers you don'thave a business.But visitors are a fickle beast.
Somewhat like a cautiousmouse - always sniffing and nosing about, but at the firstsign of trouble off they scamper.Your web site could be littered with tiny little signs thatare causing hundreds of visitors a week to simply close theirbrowser window on you. At the first sign that you areuntrustworthy your visitor will be clicking off elsewhere.This could be costing you a serious loss of revenue.1) Hype and Over Sell Don't hype it up Too Much.Always keep to an appropriate tone, always keep it believable.If it becomes over-hyped, people will soon dismiss yourventure, and there goes your customer.2) Avoid mis-typez, spelling errors and sloppy grammar.These are all potential signs that your product is alsoshabbily put together.
If you haven't taken the time withyour web site, who's to say that you have taken the timedeveloping your product?3) Missing Elements.Missing graphics and dead links give the impression that youmight be going out of business, or that you don't care. Itlooks like your site hasn't been maintained…and if this is thecase, your customer is immediately going to be concerned aboutthe product and after sales service.4) Last Updated July 1997.Never put a text line on your pages that says "last updated xxJuly 1997".
This will always give the impression that yoursite is old…even if it was updated two weeks ago. If youcarelessly forget to update that line (it happens) visitorsmay not bother to look any further because they think that itis dated information.
Worse still visitors may believe thatyou are out of business because it has been so long since youchanged the content.If it is important that your visitor knows that theinformation is completely up to date, then ask your developerto use some JavaScript code to automatically write in thecurrent date every time the page is loaded.5) Still Under Construction.There is no need to put an "under construction" sign. Everysingle web site out there is under construction.
You are alsosending the visitor the impression that you are not ready fortheir sale yet…this is very much the wrong signal to send.6) You Are Visitor Number 123.Hit counters on your page are unprofessional. You don't wantanyone knowing they are only the 123rd person visiting thatpage.
It makes you look small and unpopular, again not a goodsignal to send out.7) Multi Award Winning Site?Forget about small unknown web site awards. There are soooomany on offer now that it is meaningless…who cares! If it isa well known, prestigious award, or if it matters to yourtarget audience, then go for it.
Otherwise don't waste thebandwidth sticking some logo up there.This is only one of hundreds of original Internet Marketingarticles that can be found in Work the Medium. The 200 + pagebook is divided into sections on Online Selling Strategies,Web Design and Navigation, Marketing Your Web Venture andBuilding Serious Traffic, Secrets to Search Engine Success,and Affiliate Marketing: The Ultimate Online Sales Force.
Source: Free Articles from ArticlesFactory.com .