Is There Spice in Your Websites?

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When someone visits your web site, do they think, “Wow, here’s ...
look at!” Or, “Oh, here we go again, same old thing. Boring.” Youneed to know that a visitor ...
their visit or leaving When someone visits your web site, do they think, “Wow, here’s somethingto look at!” Or, “Oh, here we go again, same old thing. Boring.” Youneed to know that a visitor extending their visit or leaving may dependon the spice in your site.I remember when I first developed my website, several years ago.
I hadmore animations than ornaments on a Christmas tree, lit in December, ona Christmas morning. I thought I was cooking with gas.
But as themonths passed, the products on my site were going nowhere. My site justlooked and sounded pretty.
It had music too.To help this situation, I soon began to read various newsletters to findout how to make sales with my site. One thing I understood was that Ihad to get a merchant account to accept credit cards.
This led me on asearch for a merchant account that would fit my budget. I found one.Then I asked some consultants on the web what was the problem? Why was Inot receiving any sales? One said I had to many animations.
Anotherstated that I needed to put as a caption “How to dress as an islander?”He tried to tie this idea into my Island theme. He gave me some otherideas for which I was thankful, since I was a newbie on the net.
Thensomeone told me my site was too colorful. It needed to look like othersites on the Internet.
The look should be similar to the biggercompanies such as Amazon.com.So, I decided after trying everything and the sales were not rolling in,to make my web site look like the other companies on the Web. I decidedto do so for the new millennium – January 1, 2000.
And I did, muchagainst my better instincts. Well the results winded up being acomplete failure.
First, every time I checked my web site to make surethe links worked, I would feel like someone had let me down. It justwas not me.Then, came in the negative reviews from various individuals whorevisited.
They wanted to know where were all the moving stuff and themusic. They inquired, “What happened to your site? I used to send peopleto your site, just to see what it looked like.
I thought it was a nicesite.” That bit of feedback re-assured me that I needed to go back andadd some spice to my site.I began to add the spice, keeping the format. Bit by bit I added backsome of the animations.
In particular, the swaying palm trees and thelizard with the bouncing head. Those two animations everyone likes.
Ialso added the walking feet and a fish swimming. These animations aretastefully placed through out the site.
In addition, I added some otherinteractive components. The site is constantly being updated.
Itchanges to keep it freshly spiced for all visitors.Now I’m not recommending that everyone should spice up their websitewith swaying palm trees and lizards. However, I would recommend that youadd spice to your web site according to your gut feelings.
Also takeinto consideration you and your products culture. The infusion of spicecan make a big difference in someone glancing at your site and leaving,or staying around to see what other goodies or surprises you may have tolure them.
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