Four Ways To Make Your Web Copy SELL!


Is your web site getting ...
but not selling ... the most common problem on the ...
you check your web site ... you'll notice ...
even ... of visitor Is your web site getting visitors, but not selling anything?It's the most common problem on the Internet.If you check your web site statistics, you'll notice dozens,hundreds, even thousands of visitors stopping at your site,pausing for a minute, then clicking away.
Your opening page getstons of hits, but inner pages-often where you do all yourselling-are lonely as a ghost town.Here are four quick ways you can improve the words on youropening page to catch readers, hold their interest, and make thesale.1. Put a big headline at the top of your page.
Don't try to becute. Simply lay out the main benefit your site offers thevisitor.
"Save Money NOW With Better Gas Mileage." I like tostart headlines with an action word like save, learn, profit, orrelax. This gives your headline energy.
Don't be afraid to makeyour headline 15 words or longer. Long headlines get results.2.
Next give your page a bold subheading. Make it provide a clueas to how the headline's benefit can be achieved.
The subheadingcan also add one or two more benefits a customer will receive."Here is what you need to know to spend 20% less each month ongas. Smart driving techniques, cutting-edge gas additives, andthe hard truth about SUV's."3.
Now comes the main body of your web page copy. Start bydescribing the pain and frustration your product or service cansolve.
This is where you really hook the reader. People LOVE toread about the pain in their own lives.
"As the price of gasrockets skyward, you find more and more of your tight budget issquandered at the gas pump. One by one you're having to drop thegood things in life just so you can pay for GAS!"4.
Follow that with a bulleted list that names the features ofyour product or service. Next to the features, list the benefitseach benefit brings.
People are in a hurry. Bulleted featuresand benefits are quick to read.5.
Finally, put links to your order page about a third of the waydown the page, at the middle of the page, and at the end of thepage. Many of your best customers make up their minds quickly.You don't want them to have to hunt all the way down the page tofind the link to buy.You bet, these are very simple points.
But you would be amazedhow many sites that aren't selling are fouling out on these smallbut essential copy techniques. Try them on your opening page-andwatch sales grow! Source: Free Articles from ArticlesFactory.com .

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