Gertrude Stein insisted that a rose was a rose was a rose. And Iwill ... right here, that boring is boring is ... probably heard (ad nauseum) that writing for the web ... diff Gertrude Stein insisted that a rose was a rose was a rose. And Iwill proclaim, right here, that boring is boring is boring.You've probably heard (ad nauseum) that writing for the web iscompletely different than writing for print. Keep your copy asshort as possible. Don't use italics. Use shorter, simplersentences. However, this relatively sound advice won't help youif your content is a snooze, or just plain confusing.Good writing is good writing. If a user is given the choicebetween long and interesting, or short and dull, they willprobably read half of the interesting piece, and skip the dullcontent altogether. Neither is ideal, my point is that too muchemphasis is placed on length these days, rather than the verynature of the content itself.What keeps people reading?1. Stories. "Story" can mean lots of different things. Itcan be a testimonial. It can be your first-person account asentrepreneur. You can make up a goofy little character and havehim guide users through the site. The fact of the matter is, werespond to stories. The best TV writers know this-and so do thebest ad copywriters. Watch the CLEO awards some year. Everyaward-winning commercial I've seen has a narrative. It may beovert, it may be subtle, but it's still there. Even the mostbuttoned-down business site can use story to good effect-TV adsfor swanky, expensive cars are a great example.2. Content-in its original sense. I actually find the word"content" profoundly irritating, because it gives the impressionthat you can fill your site with anything, as long as it takes upvisual space. I think the original use of that word-that is,table of "content-s"-is much more helpful. No one's going to reada book full of junk text; and they won't read it on a site,either. Avoid filling your pages with "fluff" - that is, cheesysales rhetoric that doesn't really say anything at all. Usedetails. Get specific. Be as accurate as you can. Think ofyourself as a reporter, writing an article. A detailed, objectivedescription is far more compelling that pie-in-the-sky Carnivalbarking.3. Pay attention to language. Word choices make all thedifference in the world. What if Buzz Aldren had said, "I'mtaking a small step here, it's just a man-sized step, but I can'thelp but think that this is a symbol that we, humanity as awhole, we're all taking a large step, like this little step, butbigger and more symbolic." The moon landing would not have beenas poignant, not by a long shot. But because he was wise with hisword choices, we have "One small step for man, one giant leap formankind." Much nicer, don't you think?4. Technicalities. I've said it before, but you're shootingyourself in the foot if you allow spelling and punctuation errorsto float around on your site. If you're not sure if you have any,find someone-anyone-with an English degree, and have them do alight edit. It's a good idea to get another pair of eyeballs onthe site anyway, because if you've been looking at the copy fordays and days, chances are you won't always spot your errors, nomatter how sharp your editorial eye.Well, that's the short version of perking up your copy, no matterwhat the length. Of course, once you've infused it with somesparkle, try to make it as economical as possible.If you're interested in further resources to help you improveyour copy, I suggest contentious.com. Editor Amy Gahran has agreat eye for spotting "fluff," and does a great job keeping tabson current content trends.http://www.contentious.com/Contentious' sister site, Content Exchange, is also excellent. Ifyou're getting a little woozy thinking about this writing stuff,Content Exchange features a classified ad system to match upcontent producers with folks in need of copy. If you're doing thecopy yourself, I highly recommend their online writing contentdiscussion list:http://www.content-exchange.com/cx/html/owl.htmAnyone who undertakes writing for any professional purpose shouldpick up a copy of Strunk and White's Elements of Style, as wellas one of the other excellent writing guides on the market. Oneof the best is Stephen Wilbers' "Keys to Great Writing." Wilbersguide includes the five keys to effective writing (economy,precision, action, music, and personality), the five elements ofcomposition (purpose, point of view, organization, support, andcoherence), grammatical terms, a checklist for writing withstyle, a checklist for proofreading, and a list of writingresources. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
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Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
More than 90% of teenagers use social media and 71% of them have more than one account in these apps. It’s easy to see why social media is popular, but what are the effects or even risks of using social media on the teenager’s brain. A study done at UCLA...
There are truckloads of unconventional habits that you should be participating in. If you wanna know about them, curb your desire to puke and sit tight! Do you secretly indulge in questionable habits? You’d be lying if you said no to this! Come on, we all have our fair share...
Planning to Migrate Microsoft Teams from one tenant to another? Know the alternate processes to tackle all your MS Teams migration worries. Planning an MS Teams migration from one tenant to another? Let us help you out with few alternate processes to tackle all your migration worries. Microsoft Teams: The...
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Norman Vincent Peale, author of the book The Power of Positive Thinking once said, “Change your thoughts and you can change your world.” Many of us, when we face challenges in life, aren’t interested in people telling us to “look on the bright side” or to keep a positive attitude....
Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing with distress while smoking is? The worst case scenarios ... Psychological problems and the treatment is within you Why isn’t pulling your hair considered a socially acceptable way of dealing...
This has led towards the rise of political functions with agendas catering to one or a mix of these teams. Events in India also concentrate on people who find themselves not in favour of other functions and use them as an asset. The president is shifting his messaging within the...
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PM Narendra Modi in 2015 launched Pradhan Mantri Suraksha Bima Yojana (PMSBY) in Kolkata, West Bengal. It is an Accident Insurance Scheme (AIS) supplying demise and incapacity cover as a result of an accident.Insurance isn't a newer concept to India; however, its attain is still tons limited. In spite of...
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...
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Pradhan Mantri Jan Dhan Yojana
The Government of India has regularized specific saving schemes for the welfare of citizens. These schemes are added into movement with one common objective- a guide to all individuals. One such scheme is Pradhan Mantri Jan Dhan Yojana introduced by means of the Prime Minister of India on 15 August...