Does Your Site Have Stopping Power?

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About one in every ten sites I visit succeeds at keeping mearound longer than a minute.
I'm usually in a hurry when Isurf the web, and I'm not alone. Actually, the term "Web surfer" is a misleading one.
Not toomany people I know actually "surf" the web at a leisurelypace. Instead, most times they are on the web they click andclick in a frenzied search for something in particular.Perhaps a better term than web surfer would be "SpeedClicker." Once you come to accept that fact you'll see why it iscrucial to give your visitors a reason to slow down as soonas they arrive at your site.
Too many webmasters don't dothis right away and risk losing another web surfer andpotential customer. Slowing your visitors down a little is the first step ingetting them to actually stop and stay a while.
If you canaccomplish that you'll be on your way to generating a newsubscriber or customer. And ain't that what it's all about? OK, so now that you know that your number one task is toslow down these speed clickers, I'd like to share with youexactly how to do it...
Once you're sure your website loads quickly and looksprofessional, it's time to post your "slow down" sign rightat your main page. No, I'm not talking about one of thosetired old "under construction" signs.
Instead, I'm talkingabout smacking your visitors right square in the eye, with acompelling reason to calm their pace a bit and investigateyour site further. No, it is not done with fancy graphics or technology likeaudio or video.
It is best done with the number one tool atyour disposal -- words. But before you start thinking up some catchy headlines orattention grabbers, I'd like you to throw those tired oldaxioms away.
Instead, take a moment today and consider whythese "Speed Clickers" have happened upon your site in thefirst place. What are they looking for? As a webmaster it is yourresponsibility to know what your best prospect is thinkingand searching for.
If you plan to have a successful webbusiness, most of these speed clickers should be hoping tofind the very things you've built your business on. Do youknow what they are? Here's a little help.
Ask yourself thesequestions... What is the main benefit(s) your prospects and customers getfrom doing business with you rather than the competition? Are your prices the cheapest?Is your selection the largest?Do you offer a unique technology?Do you cater to a special niche market?Do you offer free assistance others can't? If you can't think of at least one main benefit you'd betterwork on building one into your business.
Not only is itcrucial to your success, it's the only way to slow downthose speed surfers -- by simply telling them THEIR benefitas soon as they arrive. So were you able to come up with at least one solid benefit?Good for you.
Now put it into action. First put the mainbenefit or benefits of doing business with you into asentence.
Need an example? Here's my sentence... Visitors to bizweb2000 receive high quality online marketingassistance (with no fluff!) from a guy who has been makinghis living from the Internet since 1996.
As you can see from that sentence, the best benefits I canoffer to my website visitors are: - quality, no-nonsense help- my experience as a full-time web marketer You'll see this message prominently displayed at my homepage. No, not in those exact words, but through a morepowerful method of delivery -- from the mouths of mycustomers.
This is my slow down sign -- and it works. I invite you, scratch that, I CHALLENGE you to come up withyour own "slow down sign" at your website.
Spend a day ifnecessary. If you have trouble coming up with anything,contact some of your best customers and ask them why they dobusiness with you.
You may find that their feedback providesall the stopping power your home page needs! Article Tags: Slow Down Sign, Stopping Power, Slow Down, Speed Clickers, Down Sign Source: Free Articles from ArticlesFactory.com .