CAN A SINGLE PRODUCT SITE MAKE IT?

---

The short answer is no.
The ... in making this ...
is that the cost of ... a sale must be ...
from the net from the single sale. Given ...
this cost is The short answer is no. The difficulty in making this modelwork is that the cost of generating a sale must be subtracteddirectly from the net from the single sale.
Given multipleproducts, this cost is distributed over a number of sales, andthus is less per sale. More important, an existing customer isyour best prospect for a subsequent sale.
While there are exceptions, such as a successful affiliateprogram marketing say a private site, a single product site willproduce modest profits. While they may be sufficient for onebuilding a hobby or personal site, they are unlikely to producea livable income.
If you have a single product site, or are planning one, the path to increased profits lies in adding additional products. Customer loyalty is the goal.
You want all to return for more. Given shopping bots and so many web shoppers determinedly lookingfor price only, building repeat business can be difficult.
Still, even though many buy never to return, your best prospectremains previous customers. To take advantage of this, you need additional products of interest to them.Expanding A Single Product Site As you consider adding products, be clear about your target.
Be certain you have an accurate picture of your Perfect Customer. Every offer added to your site must be perceived as beingbeneficial by your target.
Further be alert to the impact itwill have upon your position in your market. Negative just won't make it.
If you try to sell harmonicas to an established target ofopera lovers, your credibility about opera will dropdramatically. Serious visitors and subscribers will quicklydisappear.
Note the reverse is equally true. Try selling opera toharmonica fans.
It won't fly worth a hoot.Beating Up On The Competition Another grand benefit in expanding your product line is the strength it adds to your position relative to that of yourcompetitors. While such expansion needs to be within theconstraints of your position and target, a broader range ofproducts can greatly increase the perceived depth and scope of your business.Ebooks As An Example I recently compared all ebook compilers I could find.
(Fordetails, send email to mailto:[email protected] )There are about a dozen that compile from HTML code to a WindowsEXE file. They all face direct competition from Adobe Acrobat,which compiles to a .PDF file.
And there is plenty of indirect competition from handhelds, such as eBookMan. (Then, of course,there are hard copy books, still much favored.) Assume for a moment you are marketing an ebook compiler andthe competition is fierce.
Here are a few things you mightconsider in expanding. Note many are meant only as trafficgenerators.
* Add a free newsletter. Talk of the future of ebooks andwhat can be done do with them right now.
Keep it brief, light and chatty. (I don't recall seeing a newsletter offered on any site visited, but I may have missed a couple.) * Build site content to provide valuable information to thoseinterested in writing and selling ebooks.
The topic list isendless, but it includes tips for finding good information,collecting it in a pleasing way, and selling it. Search engineswill list such pages.
* If you can generate enough traffic, consider a bulletinboard, chat, or forum. * Offer free ebooks produced with your compiler, contributedby those using it.
* Provide a sales platform for those wanting to sell theirebook. Take a cut for doing so.
Or make a deal with Dan Sherman. He's got a dandy order fulfillmentplan in place.
* Offer free compiles to non-profit organizations. Seek to draw their members into your site as potential individualcustomers.
* Offer supporting services such as editing, formatting for a compile, and actually compiling the finished book. * Be alert to any new idea a competitor implements.
Modifyas needed and use it yourself. * Check out handhelds.
You may be able to sell the devicesand the books created for them. * Buy out one of your competitors and market that productalong side yours.Enough Already The above can be extended virtually without end.
Such a list can be created for any single product site. So go for it.
Include every possible notion that comes to mind, no matterhow far out. You're not going to buy out Microsoft, but considerbuying out a competitor.
Hey, it's a possibility, if you noticeone who doesn't seem to be keeping up.What Now? Even while seeking to add to your list, order all by priorityfrom top to bottom. The first item on the list should be the onethat will produce maximum revenue with the least effort.
So long as every notion on your list enhances your positionand benefits your target, it's a good idea. Implement each, oneat a time as possible.
And always remain alert for furtherideas. With the appropriate list and solid implementation, you mayjust find you have conquered your niche.
Article Tags: Single Product Site, Single Product, Product Site Source: Free Articles from ArticlesFactory.com ABOUT THE AUTHOR Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:[email protected] Web marketing and consulting since 1993 Site: Phone: 209-742-6349 Article Tags: Single Product Site, Single Product, Product Site Source: Free Articles from ArticlesFactory.com .