Don't rely on ... alone to create a great Website for you or your company. It's great to have cool ... but you need to leave a ... ... on your user. Instill ... and c Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experience for your user. Do that, and they will stick around, buy something and come back another time. Use good design to bolster the great content and cool technology of your site. The user will remember the way all three elements work (or fail to work) together.When designing your Website, be sure to look to established design elements for inspiration. Your Website needs to function as a part of a greater marketing and brand positioning package.USING YOUR IDENTITY:At the core of any company image is the brand identity system.The identity system is really a set of objectives and ideas that manifestthemselves in the form of a tangible piece of artwork, like a logo (theNike swoosh, or Apple's apple symbol for example). This system includesinformation about the company's perceived image, it's audience and theirexpectations, the company's position and differentiation in themarketplace etc. etc. etc.. The logo, corporate mark, product system, the trademark, whatever you want to call it, is the single most important way to identify the who, what and why of a company, brand or product.Because the identity itself is so vital, it becomes the starting point forall other forms of brand communication. This includes, brochures, businessstationary, advertising, annual reports and most recently, Websites. All of these elements need to communicate a similar if not the same message, and to communicate the same message, we need to speak the same language. A company with a high-tech brand position would not do well with a traditional, corporate looking brochure. A company with a feminine image would not do well with ahigh-tech Website treatment. Picture a Website like women.com done blackand day-glow green! Or IBM.com done is pastels with illustrations offlowers and waterfalls.Maybe it would help to think of it in terms of an established brand...like the GAP. The attitude of the identity, the feeling of the stores, thelook of the print ads and the essence of the TV ad campaign all speak thesame language. And the Website is a direct reflection of all of these other elements. In fact most brick and mortar companies that have moved to the Web arerelying on the essence of the established brand to influence the look ofthe corresponding Website.This is not to suggest that everything looks exactly the same. Theidentity is the starting point, but the annual report, the Website and theprint ads are like different children of the same family. Not exactknock-offs of the original but similar enough show they are related.The bottom line is that the Website should look like it is a part of thecompany or product it represents. Fonts, color, voice, and attitude shouldall be related across the marketing board. Similarly, the website should communicate in the way a Website needs to communicate. It needs to feellike a Website, but it need to represent it's company's brand and imageeffectively. It must retain the integrity of the brand. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
As the market for plus size lingerie flourishes, it is easier than ever to find beautiful plus size lingerie in stores almost everywhere. As the need for plus size lingerie flourishes, it is not hard to find beautiful plus size lingerie in stores almost everywhere. So, where does one find...
Teen bras are recognized by various labels. Sometimes they are known as training bras, starter bras, first bras and sometimes bralets or preteen bras. Teen bras are known by various names. They are known as preteen bras, training bras, starter bras or bralets. On average girls begin to require a...
Summer is here and it is a time to show off your skin! But for some the summer months can be demanding to the skin and this can often lead to a lot of dryness Miss your summer skin? The humidity we cursed in July gave us moist skin and...
The charm of sheer bras and sheer panties comes from the wonderful versatility in design and fabrics. These brassieres come in a wide variety of gorgeous bra styles, measurements and colors. There are... The charm of sheer bras and sheer panties comes from the wonderful versatility in design and fabrics....
Home insurance is something that every family should have. This is true whether you rent the home you live in or if you own it. Renters can purchase a type of home insurance that is commonly referred to as renters insurance. Home insurance is something that every family should have....
With so many products to choose from it can be very difficult what the best products are when it comes to determining a facial care regime. Have you been disappointed with the facial skin care system that you are presently using? Help reduce the appearance of fine lines, wrinkles, age...
There are unlimited possibilities and tons of versatile hairstyle options for weddings. Virtually, it is up to the bride to choose which style she feels more comfortable with; after all it is her day. Source: Free Articles from ArticlesFactory.com
You would never consider buying your favourite brand of clothing and then not taking care of them as they represent your style and personailty. The skin on your face also represents you and having a facial regime is very important. Parabens are widely used in a majority of the skin...
Anti-oxidants is the buzz word at the moment when it comes to beauty care and delaying the signs of ageing. But are they just a myth to get you to part with your cash or do they have some kind of value? A product that suits your skin type and...
Floor lamp is a kind of lamp that's got a tall height and stands on the floor. Floor lamp can not only used as a light but it may also be a decoration in the room. Before purchasing a floor lamp, you should establish what purpose it'll be used for....
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How Floor Lamp can Improve your house Look.
Floor lamp is a kind of lamp that's got a tall height and stands on the floor. Floor lamp can not only used as a light but it may also be a decoration in the room. Before purchasing a floor lamp, you should establish what purpose it'll be used for....