Don't rely on ... alone to create a great Website for you or your company. It's great to have cool ... but you need to leave a ... ... on your user. Instill ... and c Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experience for your user. Do that, and they will stick around, buy something and come back another time. Use good design to bolster the great content and cool technology of your site. The user will remember the way all three elements work (or fail to work) together.When designing your Website, be sure to look to established design elements for inspiration. Your Website needs to function as a part of a greater marketing and brand positioning package.USING YOUR IDENTITY:At the core of any company image is the brand identity system.The identity system is really a set of objectives and ideas that manifestthemselves in the form of a tangible piece of artwork, like a logo (theNike swoosh, or Apple's apple symbol for example). This system includesinformation about the company's perceived image, it's audience and theirexpectations, the company's position and differentiation in themarketplace etc. etc. etc.. The logo, corporate mark, product system, the trademark, whatever you want to call it, is the single most important way to identify the who, what and why of a company, brand or product.Because the identity itself is so vital, it becomes the starting point forall other forms of brand communication. This includes, brochures, businessstationary, advertising, annual reports and most recently, Websites. All of these elements need to communicate a similar if not the same message, and to communicate the same message, we need to speak the same language. A company with a high-tech brand position would not do well with a traditional, corporate looking brochure. A company with a feminine image would not do well with ahigh-tech Website treatment. Picture a Website like women.com done blackand day-glow green! Or IBM.com done is pastels with illustrations offlowers and waterfalls.Maybe it would help to think of it in terms of an established brand...like the GAP. The attitude of the identity, the feeling of the stores, thelook of the print ads and the essence of the TV ad campaign all speak thesame language. And the Website is a direct reflection of all of these other elements. In fact most brick and mortar companies that have moved to the Web arerelying on the essence of the established brand to influence the look ofthe corresponding Website.This is not to suggest that everything looks exactly the same. Theidentity is the starting point, but the annual report, the Website and theprint ads are like different children of the same family. Not exactknock-offs of the original but similar enough show they are related.The bottom line is that the Website should look like it is a part of thecompany or product it represents. Fonts, color, voice, and attitude shouldall be related across the marketing board. Similarly, the website should communicate in the way a Website needs to communicate. It needs to feellike a Website, but it need to represent it's company's brand and imageeffectively. It must retain the integrity of the brand. Source: Free Articles from ArticlesFactory.com .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
In correspondence to the needs of these components here comes inner peace, knowledge, and health (Woodyard, 2018). Inner peace is a spiritual need of a soul while knowledge and health are psychologica... In correspondence to the needs of these components here comes inner peace, knowledge, and health (Woodyard, 2018). Inner...
The behavioral theory tests the capacity of the leader whether he is efficient enough to handle tasks or not. The contingency theory tests the impact of the load ad nature of the work on the l... The behavioral theory tests the capacity of the leader whether he is efficient enough...
It is a framework used to deliver the basics of studying, interpreting, researching, and knowledge relevant to leadership. The variation in leadership classification has led to the constant change in paradigms over the past 60 years. The paradigms of leadership set out the rational design for the creation of an...
Know about funeral and sympathy flower etiquette before sending them to the grieving family's house. Read these important tips before you send funeral flowers When words are not enough, your kind gestures speak for you and express your deepest feelings. Losing someone is a silent pain in which the person...
Emergency exits are a means of escape from any accident or risk situation . For this reason, they must be marked and visible. The purpose is to be able to prevent loss of life, avoid injuries or protect the property of the establishment. Emergency exits are a means of escape...
One essential financial decision every smart and money-conscious person must make, asides from how to make money, is how to save their money. Of course, you have endured all the hustles and bustles involved in gathering wealth, and you finally have some money to your name. One essential financial decision...
Investing in precious metals like silver and gold as a preventive measure against inflation has got to be one of the best investment decisions you ever made. However, now that you have gotten your valuable metals, either in coins or bars, it is essential to consider protecting them adequately. Investing...
Many times, people do not understand why they need a land surveyor. Apart from bridging the gap between design and construction, land surveyors add a lot of value to your building project. Many times, people do not understand why they need a land surveyor. Apart from bridging the gap between...
The carbon-sulfur analyzer analyzes the chemical composition of seamless steel pipes. The principle is that the carrier gas (oxygen) is purified and then introduced into the high-frequency furnace. Steps of carbon and sulfur analyzer to analyze chemical composition of seamless steel pipe The sample is oxidized by oxygen at the...
Photography is an art that takes years to master. You work over your camera handling skills, camera settings skills, and you find out ways to work with various props, lights, subjects, and you also... Photography is an art that takes years to master. You work over your camera handling skills,...
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Amazing Guide to Conquer Professional Street Photography
Photography is an art that takes years to master. You work over your camera handling skills, camera settings skills, and you find out ways to work with various props, lights, subjects, and you also... Photography is an art that takes years to master. You work over your camera handling skills,...