With any good business plan, the defining of a primary goaland primary audience goes hand in hand with deciding ... or service you will market. However, with the floodof ... to the I With any good business plan, the defining of a primary goaland primary audience goes hand in hand with deciding whatproduct or service you will market. However, with the floodof entrepreneurs to the Internet, I have watched an interestingreverse trend occur.That trend goes something like this. Pick a product or service,get a domain name, build a web site and then figure out whowill buy it.I love the Internet and the ability it affords to even theplaying field between the big corporation and the homeentrepreneur, but the fact remains that sound businesspractices such as defining the primary goal and audience worksthe same on the Internet as they do off-line.For this reason, it is a necessity to do your research beforeone line of code is written, a domain name is chosen or asingle graphic is created. It's what I call "Defining beforedesigning."Why do I emphasize this in a series of articles about webdesign?Simply because every aspect of designing your web site willflow out of the definition of your primary goal and primaryaudience. If you have not done your homework in this area,you can be sure your online venture will be like a ship withno engine or sails, merely tossed about by the whims of theocean.Now onto the business of defining. Right up front I'll tellyou that "making money" is a lousy primary goal. Making moneyis a result of setting and sticking to a good primary goaland properly defining a primary audience.Here are three elements to consider in your definitions.1. A PRIMARY GOAL IS SINGULAR - It is just that, a primarygoal, not goals. I'm not saying that you can't have secondarygoals, but the key is picking a singular primary goal becausethat's your beacon, your cornerstone in the design, withoutit, the site crumbles.Many new entrepreneurs approach the web with a "one-stop"approach. I'm going to sell everything I've ever beeninterested in to all people everywhere.It's understandable how this happens. In offline marketing,you are limited to space, be it a 15 second television spotor a two sided brochure. The bottom line is that you havelimited space to sell yourself and by necessity, thisnarrows the focus.The Internet brings the new element of limitless spaceto advertise. You really have more space than you willever need, so the tendency is to say something like, "Inaddition to this marketing pamphlett, I think I'll sellmemberships to this timeshare vacation program, an affiliatehosting program and maybe even this VCR since I just got aDVD player. Keep in mind that your web site is not a garagesale.It feels good to dream you can sell everything to everyone,but the truth is you'll be more succesful selling one thingvery well to a specific group of people.2. A PRIMARY GOAL IS SPECIFIC - I could define my primarygoal as "Selling books on the Internet" but does thatreally help me make and decisions about what should be onmy web site?I could define it as "Selling books using real-time processingon the Internet". It's getting better, at least I now knowthat I will need to get a merchant account, digitalcertificate, SSL and a shopping cart on my site to make"real-time" a reality.I could define it as "Selling fishing books using real-timeprocessing on the Internet". Hey now we are getting somewhere,or are we?I could define it as "Selling fly-fishing books using real-timeprocessing on the Internet."This could go on and it should. The more specific you can be,the better.3. A PRIMARY GOAL IS INSEPARABLE FROM THE PRIMARY AUDIENCEThe primary goal examples listed so far are missing atleast one element. The audience. A primary goal andprimary audience are inseparable. Let's add a primary audienceto the definition we have so far."Selling fly-fishing books to fishermen using real-timeprocessing on the Internet."So we added our audience, 'fishermen'. Of course this isstill a vague and poor definition for a specific goal.To cut to the chase, let me just finish this with whatI believe would be a good final definition for the primarygoal and audience for our fly-fishing book salesman."To sell fly-fishing books authored by Randall Kaufmannto fly-fishing hobbyists who have subscribed to at leastone fly-fishing magazine within the past year. These bookswill be sold solely over the Internet using real-timeprocessing and an automated fulfillment center."Yes, it is quite okay to be this specific, you can alwaysapproach wider audiences at a later date after you havebeen successful with smaller ones.I trust that you can see how this will assist you as youbegin to design a web site. Instead of approaching yourweb site as a blank canvas that you have to creativelyfill, you have a very specific course of action.>From the definition above, I can see several things thatwill be a must for this web site.1. A bio for Randall Kaufmann, who he is and why his booksare the best on fly-fishing. A picture of Randall Kaufmann.2. A collage of the major fly-fishing magazines with a captionthat reads something like "If you enjoyed your subscriptionto these, wait until you get your hands on this fly fishingbook".3. Lots of keyword content full of fly-fishing, RandallKaufmann book titles and the fishing magazine names.4. A graphical layout that captures the beauty and peaceof a running river, the fly-fisherman's paradise.The defining of a primary goal and audience sets the tonefor your entire web site design. Give your web site designand your business the preparation it demands and it willdemand much less from you in the future. Article Tags: Primary Goal, Could Define, Books Using, Using Real-timeprocessing, Fly-fishing Books Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Make in India marketing campaign released via Prime Minister Narendra Modi in September 2014. It is an initiative to make India’s name on the top business investors list all over the globe. It is a large opportunity for all the traders to create their enterprise in any field anywhere inside...
The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with the aid of the MDWS. However, responsibility for its implementation is with the state and rural local governments. The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with...
The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan Mantri Kaushal Vikas Yojna (PMKVY) is one of the Applications the Government of India The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan...
Digital India is an ambitious challenge for the Government of India to digitally empowered inside the area of the era. This task was launched on 1 July 2015 by means of Shri. Narendra Modi. Digital India is an ambitious challenge for the Government of India to digitally empowered inside the...
DigiLocker gives a committed private storage space, linked to each resident’s Aadhaar number. DigiLocker may be used to soundly save e-files as well as keep Uniform Resource Identifier (URI) hyperlink of e-files issued by using diverse company departments. The e-Sign facility provided as a part of the DigiLocker machine can...
Liberals Latest Politics news are checking out regulations in which drive tech giants like Facebook and Google to share promotion dollars with community media to Restrict the spread of coronavirus. ‘It was so thick’: B.C. girl’s huge spider Image horrifies, but professionals say to not fear 4075 Read One of...
The interim price range has introduced much good news for the loads and for folkss who belong to the weaker sections of the society along with folks that really want welfare schemes. One such welfare scheme commenced through the contemporary government is Atal Pension Yojana. Atal Pension Yojana is top-notch...
In current scenario ,US -China relations have become worse than even before.This article is analysis of trade sanctions between US -China,Covid -19 effect on US and upcoming presidential election in US. The Trump administration and the Chinese government are going head to head over the Coronavirus. Xi Jinping and Donald...
Hunter S. Thompson made a life's work from pursuing the American dream. Read on as we explore a handful of his greatest adventures. From politics to literature, to getting lost in the wilds of Las Vegas, nobody has used their allotted time on the planet quite like Hunter S. Thompson. ...
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...
Search topic
Standard of Living Essay
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...