Ten Tips for Building an Ecom Web Site

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You've ...
online sales, now how to convince the customer to buy?Here are nine tips for building a site that ... rather ...
online ... for your target market.
You've implemented online sales, now how to convince the customer to buy?Here are nine tips for building a site that encourages rather thandiscourages online shopping.10.Design for your target market. Find out who your potential customers areand why they come to your site.
Use surveys, focus groups or usabilitystudies to discover their preferences, patterns and requirements.9. Identify your goals for the site and introduce content accordingly.
OneInternet marketer tells the story of erroneously marketing an automotivebook as an aid to car repair when the real market for his publication wasnew car buyers.8. Avoid using offline marketing material on the Web.
Print materialrequires modification before it's suitable for web viewing.7. Engage the viewer with dynamic environments.
Chat features, forums,solicited feedback, and database delivery of custom content go a long way.6. Provide good navigational structure, including search capabilities forlarger sites.
Allow your viewers to navigate easily no matter where theyentered your site. Free your sales area of links to other Internet sites.Why encourage customers to leave when you've worked so hard to attract them?5.
Test the interface. A Website interface should enhance the user's goals,not distract from them.
Strive to meld site components (i.e. graphics, text,sound, etc.) to create a unique atmosphere and identity.4.
Design with usability in mind and abide by basic design principles.Utilize white space, easily-read fonts, pleasing color schemes, universallyunderstood symbols and backgrounds that don't distract from the message.3. Write in the second person.
(i.e. You will appreciate our new productbecause …).
Keep sentences short and no more than 3-4 sentences perparagraph. Make use of hyperlinks and interactivity unless doing so wouldtake visitors away from your sales area.
Remember also that your visitorsmay be situated in other parts of the world, and they may not understandjargon or North American slang. Lastly, research shows that Web surfersdetest the use of marketing hype.
Subtlety counts.2. Reward visitors from coming to your site.
Offer free information,articles, contests, industry news or personalized services. Surfers arewilling to provide online information if personalization is the result.1.
And most importantly, always answer the question, "What's In It For Me."In other words, talk "Benefits" not "Features." Sound familiar? Source: Free Articles from ArticlesFactory.com .