Let Your Little Website Shine, Part 1


One of the great things about the World Wide Web is that even the ...
can be big.Your website can give the ... of a large ...
even when it'sjust you and the family dog, sittin One of the great things about the World Wide Web is that even the "littleguy" can be big.Your website can give the appearance of a large organization, even when it'sjust you and the family dog, sitting in your kitchen in your underwear (notthe dog, you in your underwear!). It's all about presence and appearance.This article discusses how to make your website look large, even when whatis behind it is just getting started.
The World Wide Web is making moremillionaires faster than any other phenomenon in history.Elements of a Winning SiteThe elements that make a website a "winner" are the following:1. Loads Fast2.
Looks Great3. It's links actually work4.
Quick response when people request information, report trouble5. Is Useful6.
Is Interesting7. Serves a great need8.
Is Fun9. Offers lots of free stuff10.
Presents an appearance in keeping with whatever you are selling11. Sells in a very subtle way12.
Is not like everyone else's13. Does not use email addresses retrieved from its contents to "Spam"people14.
Has some kind of newsletter that allows visitors to keep in touch on anongoing basis15. Has clear navigationNow we'll discuss these elements, one at a time.
Miss any of these crucialelements, and your website traffic will suffer. Ignore none of them, if youwant people to "show up".
Just like a boring preacher has a hard timegetting people to come to church, just providing good choir music is notgoing to make up for it. Your website may look good, but if it serves nopurpose whatsoever or is not clear in its message, it'll flop like one ofthose movies that doesn't make it in the box office because the first groupof people to see it keep the rest of them from showing up.The first thing you have to make sure of is that going to your website isnot frustrating:1.
Loads Fast: If your website loads so slow that people get bored waitingfor it, your business will never get out of the starting gate. Largegraphics, lots of those great java scripts, lots of background bitmaps, anda slow server to run on are some of the causes of this.
No one will everstay long enough to find out what you're selling if your pages are slow. Thebest way to test your site is to get on an average connection and time itwith a stopwatch.
You may be operating on a DSL or cable modem connection,so it's best if you can visit a friend who has a dialup and see how yourwebsite loads for him/her.Make sure your web hosting provider gives you enough bandwidth and a fastconnection. We experienced this problem (among others) while stuck in a 2year contract with a hosting provider.
We've since switched to anotherprovider and don't have this problem anymore. See Web Hosting to find outwhere we went for better bandwidth.
No matter what we did to make ourWebsite load fast, our foundation was not good enough to make people want tocome back. More than a few seconds to get to your website, and your sitegoes down in history as not being seen, along with all the websites hostedat places where websites are free.
(You probably know who they are)If you have huge graphics and all kinds of whirlygigs and java scripts thatwould make a grown man cry, your site is in trouble again. Try to make allyour graphics small and in a .jpg (jpeg) format.If you must use moving gifs or other animated stuff, make it somethinguseful that replaces text information.
It must have some use on your page -not just to look good. And try to make it only one per page, if you can.If you love java, be aware of a couple of issues with fancy java scripts:Not everyone can see them if they don't have the right browser or the latestversion of some browsers, not everyone is going to appreciate that theirmouse leaves "trails" across the screen, or that everything on your site iswhat they call a mouseover (where an image changes into something else whenyou run your mouse over it).
Leave this stuff to your "other" site - youknow, the one you wrote for fun. Try to keep this stuff to a minimum on abusiness website.A plain white background is always better than some fancy, bandwidth-eatingbackground bitmap image.
If you must have a background image, make it avery small watermark-style image. Better to leave it plain.
Makes iteasier to read for many people who don't have the greatest video card or thebest pair of eyes.One side note: It's always good to test your website's pages in anotherscreen resolution. If you like to keep your resolution (right-click on thedesktop in Windows, go to settings, change the slide bar) at 1024x768, testyour site using 800x600 and possibly 640x480.
You can also put some javascripts that test the user's screen resolution and adjust accordingly, oryou can put a disclaimer on your main page that says: "Best when viewed in800x600 resolution". You decide how easy to make it for your visitors.Remember that things that may look great on your machine might look likecrap to someone with their screen resolution set differently.The next thing to make sure of after they actually get to your site iswhether or not it looks good.When I return, I'll discuss how to make your website credible with a greatlook.
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