How Colour Psychology Can Affect Your Website Sales

---

‘Sales’ and ‘Conversions’, calling these terms the fundamentals in the life of the millennials does not seem too farfetched an idea.
Despite the huge variation in their professional fields, most of the working population today is indirectly or directly driven by conversions. This article explores the effects of something as simple as ‘colour’ on the complexities of sales and conversions.
Through this post, we aim to help you understand what colour psychology means, specifically in relation to website sales. Colour Psychology and What it Entails: Colour Psychology is a branch of Behavioural Psychology that focuses on the impact of colour on human behaviour.
While some delve into the understanding of colour psychology, others deny the existence of such a concept. The lack of scientific backing for every claim may make the idea slightly unreliable but surely, we cannot dismiss the concept altogether.
Given below is a list of popular colours used by ecommerce website design services and the emotions that are commonly associated with each of them: The emotions associated with each colour have been decided on the basis of the impact they have on the vast majority. Besides looking up research carried out in the field, many e-commerce website development companies will also be able to advise you on which colours are best for your website.
Continue reading to learn about how the use of colours can affect the gross sales on your website: While green is often the colour of choice for call to action buttons, you can also consider using red and orange for these buttons. However, remember that these are all best used combined with the ‘isolation effect’ which suggests that more something stands out, the better you remember it.
If you look at the websites of large companies, you will spot that several of them use green CTA buttons. Also remember the black, white or brown are believed to be the worst colours for CTA buttons.
 It's very important to know exactly who your clientele is and what colours would appeal to them. Besides the vast difference in colour preferences of men and women, you will also find that different that particular age groups and cultures too, will be attracted to a certain range of colours.
The colours you use should also speak to your audience by representing the product that you wish to market or sell. If you are selling children’s products, you need to make sure your website is vibrant and friendly and if you are selling high-quality gadgets then you should use muted colours the represent luxury and assurance.  The background you choose plays the deciding factor in whether your viewer will stay and browse or close the tab.
It is very important that your background emanates a sense of calm. Steer clear of bright colours for your background and use them for text only where you want to instantly attract attention.
Using too many colours can overwhelm the senses. The background and text colours should complement one another.
If you are using coloured backgrounds you may want to stick to black or white text to have maximum impact. Before you read further, have a good look at the Google Homepage.
Have you noticed before that using white in this case has proved to be quite a powerful design feature? You’ll find that using white is not often advised but using white strategically can have a highly compelling impact. The use of white helps to emphasise the important aspects of the design and also enhances clarity.
The Colours of The Internet  Constantly evolving technology enables us to access the internet at any time in any place. With no shortage of options and reduced problems with connectivity, you need to ask yourself what makes your website stand out? You could easily hire Magento developers to help you but the answer is quite obvious.
It is your aesthetic sense, colours and design are what essentially makes you unique. Colour Psychology will surely help provide some direction but make sure you complement what you have learned by testing it.
If you are designing a new website, try a few options with different palates of colours and try to conduct a small survey amongst your friends and family. Get creative using what you know and what you have the ability to learn and it is quite certain that you will succeed.
Source: Free Articles from ArticlesFactory.com Bhavin M, co-founder of Icecube Digital, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business..