Do You Really Need a Web Site?

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Having a website is the one form of ...
for your business that just keeps ... But how do you know if you need a website? Well, with the amount of ...
that is ... with just a Having a website is the one form of marketing for your business that just keeps ongiving! But how do you know if you need a website? Well, with the amount of information that is available with just a few keystrokes orclicks of the mouse, why wouldn't you want your business' information to be included?More and more people and businesses use the Internet to find information.
Whether itis locally or internationally, the Internet is the one place where they are likely to findwhat they are looking for. Unless, of course, they are looking for you or your productand you don't have a site.
Having a website allows your business to advertise 24 hours a day, seven days aweek and it is available whenever someone is in need of information on your product orservices. The elements you include on your website are a determining factor for howsuccessful a marketing device it will be for you.
For personal websites, you can include everything that your heart desires. You canhave a site that shows off your favorite cat or a site that includes everything you everwanted to know about Limburger cheese.
The subject choices are unlimited. However, a business site should be more refined.
Get to the point and provide a wealthof information about your product or service. But, ensure that you leave a little to theimagination.
Inspire them to WANT to contact you for a little for more information, andthen make the sale! And, on that note, make sure your contact information is readily available on your site.There is nothing worse than peaking your site visitor's interest and then making themsearch for a means to contact you. Believe me, many people will simply give up if theycan't find what they are looking for and go on to another site in hopes of an easierroute.
Navigation is another key element. Getting around your site should be straightforwardand painless for your visitors.
Provide links from each page to all your key pages.Some sites can become quite large, so links from every page to every page wouldmake the site quite crowded and monotonous. But, make sure you don't leave yourvisitor at a dead end.
Limit the use of unnecessary graphics and pictures. Of course, if you are selling aproduct that needs to be seen, such as clothing, these pictures should be includedbut try to keep them as small as possible.
This will keep the loading time down onyour site. However, if you sell automotive aftermarket products, or any other large lineof products, don't put a picture of every brake line and fuse on your site.
Including toomany graphics will slow down your site and waiting for pictures to load is notsomething that most busy people have time for. Again, they will go somewhere elsefor help.
As for advertising other pages on your site, there are many avenues than can be used,including banner exchanges. These are a great form of getting additional freeadvertising, but don't load down your site with an infinite amount of banners or links.
Ifpossible, dedicate a page to display your banners, webrings and favorite links. Thiswill help reduce the clutter on your information pages.
These hints are just the tip of the iceberg. There are many more ways to make yoursite appealing, more than can be listed in a single article.
Research and using anexperienced web designer can make your presence on the Internet appealing andinformative. Remember, above all else, make your site with your visitor in mind, whether they areInternet newbies or seasoned surfers.
Your site needs to attract new visitors and itneeds to keep them coming back. Source: Free Articles from ArticlesFactory.com .