Designing A Successful Web Site


Before diving into the basics of good web site design, we should makesure we're all clear on one point.
When we talk about web site design ... Business ...
we're ... to ...
c Before diving into the basics of good web site design, we should makesure we're all clear on one point. When we talk about web site design atPacific Business Marketing, we're referring to structure, content andnavigation, NOT "awesome" graphics or "cool" new programming languagesDesign goalsDesign considerations should take into account the basic goals of any"for profit" web site, including: the immediate impact a site makes on apaying customer -can a visitor immediately say "this site has what I'mlooking for" the speed with which the customer can get to theinformation they need on the products and services they are prepared tobuy – is navigation clear and simple the ease with which a customer canmake a purchase and/or contact the web site owner to make the purchase -is information structured logically and can the visitor "click here" tobuy the willingness of the visitor to leave an e-mail address andrequest additional information, future contact or otherwise wish to stayin touch with the web site ownerAt a minimum, ensure your new or existing web site accomplishes thefollowing:1.Your main page should give the visitor an "at a glance" understandingas to what you do and what is likely contained within your site.2.Your main page MUST load quickly.
Potential buyers are busy andunlikely to wait around for your page to load.3.Provide a site map! (And make it easy to get to from any page). Ifyour visitor is immediately interested in what you offer, a site mapgives them the ability to quickly locate the product or service they arelooking for.4.Keep your overall design clean and uncluttered.
Images, animation andlinks are integral parts of a successful and attractive site, but theycan work against you if they're over done.5.Throughout your site, ensure that it is obvious to your visitor whereand how to contact you. Place your contact information (or a link to it)wherever you provide product or service information.Consider having a professional web marketing firm review your existingsite or participate in the development of your new site.
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