Build or Buy--Should You Build Your Own Opt-in Email List?

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By Mohamed Rabeahttp://www.bizpioneer.comThe easiest way to acquire an email list for your ezine or emailmarketing is just to buy one.
They're not too expensive, and theyprovide you with a long list o... By Mohamed Rabeahttp://www.bizpioneer.comThe easiest way to acquire an email list for your ezine or emailmarketing is just to buy one.
They're not too expensive, and theyprovide you with a long list of names and email addresses.But if there is one thing I've learned as the owner of an ezine,it is that the easy road is not always the one that brings youthe best results. The problem with buying an email list is thatnone of the people on that list know who you are.
When theyreceive an email from you, most likely they will just delete itwithout bothering to open it.That is why it is so beneficial to build your own opt-in emaillist. Yes, creating a list from scratch is the more difficult andtime-consuming solution, but at least it is a solution.
Emaillists rarely bring the desired results, so the money you spend onthem might as well be flushed down the toilet.Email marketing and ezine distribution isn't about blasting abunch of strangers with sales pitches and information they don'twant and didn't ask for. If you really want to achieve resultswith your email list, you need to build your own.Here is a list of questions you need to ask yourself whenbuilding your email list:*Who is your target audience and what do you have to offer them?*What kind of relationship do you want with the recipients ofyour emailings?*What method or methods will you use to collect email addresses?Web forms, registration or subscription forms, trade shows,telephone contacts and sales calls are all viable ways to get theemail addresses of people who will be interested in what you haveto offer.*Will your emails come in the form of ads, newsletters, deals andspecials, company announcements and press releases, or discussionlists?*Will you handle the creative aspects of your mailings, such ascopywriting and editing, or will you need a little help?Once you're ready to start building your list, use outside liststo help you get started.
You can recruit opt-in list members byrenting an opt-in list to send out an announcement. You couldalso try taking out an ad in a targeted email newsletter ordiscussion list.Mohamed Rabea is the owner of one of the Internet's most popularbusiness and marketing ezines, available fromhttp://www.BizPioneer.com.
Get the ultimate marketing tips,tricks and strategies to make your business more powerful thanever. Contact Mohamed Rabea by phone at 202-749-9758 or email [email protected].
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