Coping With Spam Filters

---

Coping With Spam ...
Laurie Rogers ... July 2002If you haven't yet heard about the chaos that Spam ...
... causing for ...
then I am about to tellyou ... you'll Coping With Spam Filtersby Laurie Rogers Copyright July 2002If you haven't yet heard about the chaos that Spam Filtersare currently causing for publishers, then I am about to tellyou EVERYTHING you'll need to know on this subject.
Many of our fellow publishers disregard the fact that Spam Filters DO in fact exist. For some reason just do NOT want to face the fact that, they are DESTROYING their businesses.
I write a column on Spam for DEMC small business ezine, soI do consider myself to be well educated on this subject. Ifyou have any questions about what I am about to tell you,feel free to contact me at: http://www.OptinFrenzy.com Now let's begin.Spam Filters are EVERYWHERE online whether we like it ornot they are.
And they are becoming more dominant in allaspects of the internet, through ISP's, webhosts and thechances are, one person in three is using some type of afiltering device. They are inexpensive to purchase and soit makes it fairly EASY for the average "Joe" to buy one.And chances are that your ISP or web host probably uses them and you are NOT even aware of it.
Personally, I doadvise that you contact them to ask them about it andask them to REMOVE them from your account immediately.Now, here is why I suggest that you do this, Spam Filtersare NOT 100% fool proof, in fact they have a tendency to block out your LEGITIMATE email. Anyone who tells YOUotherwise is in some serious DENIAL.
I've personally taken the time to test almost EVERY Spam Filtering program that there is currently available online. And what I saw was absolutely mortifying to say the least.
I ran over 100 different types of emails and newsletters allthrough each system and 9 times out of ten, it resulted inbeing marked as spam. Needless to say, by the end of theday I was NOT impressed with my discovery.Most of these programs are designed to target newsletters specifically, because they have the words "subscribe" and"unsubscribe" black marked.
Meaning, that any peices of email that contain those two words are "marked" as being"SPAM". This is especially predominant in Spam Killer whichis now owned by McAfee.
They also LURE publishers intowhat they refer to as being "Spam Traps" (which they doopenly admit -right on their web site), so they can createmore filters DAILY based on ezine/email content. And YES,I did say DAILY!Now that I've probably scared the wits out of you, hereare a few things that you can do and they will require abit of added work on your part.1.) Make your ezine available in 3 different forms, if it atall possible.
Email it directly to your subscribers, put it onan autoresponder and make it available online. My goodfriend jL Scott (owner of iCop) does this and it covers allof the bases to ENSURE your readers get your ezine.
It'llalso give you an idea of HOW many people actually readyour ezine.2.) Ask your readers, IF they have had ANY problems inreceiving your ezine. If they have, start keeping a log ofthese instances, if your ezine has been marked as beingspam through their email client ask them for a copy of itfor your records.
You MAY want to TRY contacting their ISP and try talking to them about it, ensure that YOUmaintain your "professionalism" in doing so, as this couldcreate problems for your subscriber. Advise ALL of your subscribers to contact their ISP's and ask them if they are in fact using filters on their email.3.) Keep financial loss records that you've encounteredbecause of Spam Filters.
And remember everything is of a monetary value including your ezine. Although there is no fool proof method of avoiding SpamFilters, there is currently a pending law suit against thecreators of these programs.
So if you do have a case orhave proof that you have been filtered, falsely accusedetc. I recommend that you go and file a report asap at:http://www.e-crucible.orgArticle by Laurie Rogers Copyright 2002 All Rights Reserved Article Tags: Spam Filters Source: Free Articles from ArticlesFactory.com .