Three Steps To Goto.com Success

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Following a mention in my free newsletter 'Success Lines'that I was having some success generating traffic from thepay-per-click search engine Goto.com, I received an emailfrom a subscriber asking for...
Following a mention in my free newsletter 'Success Lines'that I was having some success generating traffic from thepay-per-click search engine Goto.com, I received an emailfrom a subscriber asking for a blow by blow account of how Idid it. So, for the benefit of a wider audience here's myresponse.I should first point out that I like to keep things assimple as possible, so I'll limit this to threestraightforward steps.Step 1 - Find your keywordsGoto provide a useful tool for identifying the most commonlysearched keywords for the previous month.
There's no guesswork here. If a search term has received hundreds of hits ina month, it's safe to assume that it'll continue to do so inthe future.First you need to visit the page where Goto provides itsadvertising tools.
This is:https://secure.goto.com/s/dtc/center/Then click on "Search Term Suggestion Tool". This will bringup a search box in which you type your main keyword.
In thisexample I'll use the keyword "ebook". The result is a listof search terms from "free ebook" at 13944 hits to "ebookpublish" at 49 hits.Step 2 - Find the cost to bidHaving selected your search terms from the list, you need todetermine whether you can afford to bid for them.
You'reaiming to get in the top 3 slots, as this means you will befeatured on many other search engines rather than just Goto.Using the same URL as above click on "Get Current Bid Tool".This will open a search box in which you type your selectedsearch term. I'm going to use "free ebook downloads" whichappeared towards the middle of the previous list with around900 hits.The results tell me there are only 3 competitors bidding onthis term at $0.06, $0.05, $0.05.
So, to get a top 3 placeas cheap as possible I need to bid $0.06 to get 2nd place,as a $0.05 bid would place me 4th.Do this for all your search times, listing the ones you canget cheaply. You'll find some will be very expensive.
Theprice you bid is what you pay for every click through, sodon't get carried away. The minimum bid is $0.05.Step 3 - Make your bidsFirst visit the account set-up page at:https://signup.goto.com/s/dtc/signup/Complete a separate section of the form for every searchterm you're bidding for.
You'll need to list search term,title of entry, description of entry, page URL, and bid.Try to include the search term in both the title anddescription and you'll get a much better response. There arefull instructions on the page.You pay a minimum monthly fee of $20, whether you receive$20 of clickthroughs or not.
So make sure you bid on enoughterms. You'll hear back from Goto.com in about 5 dayswhether or not each bid has been accepted.You need to check back from time to time to make sure no onehas outbid you, in which case you need to decide whether toup the bid.
You also receive a monthly traffic report byemail listing the hits on each keyword.That's basically all there is to it. Remember to be creativewith your search terms.
For example, a term containing"online" may be out of your price bracket, but onecontaining "on line" may not.Be successful! Article Tags: Search Term, Search Terms Source: Free Articles from ArticlesFactory.com .