Search Engine Basics

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Search engines and ...
are one of the best ways toround up some targeted traffic to your website. Here arethe basics of search engines and ...
Engine Vs. ...
main dif Search engines and directories are one of the best ways toround up some targeted traffic to your website. Here arethe basics of search engines and directories.Search Engine Vs.
DirectoriesThe main difference between engines and directories is theway they index sites. Although search engines vary in theway they index, they all basically use a "spider" to crawlfrom link to link and index the meta-tags, keywords, andpage words to get their relevancy when a user searches theirindex.Directories, on the other hand, have actual people look ata site and decide if they will add it to their directory,and where they will add it.Directory SubmissionSubmitting to directories involves a different processbecause it more closely involves people.
Althoughdefinitely not the only ones, two very important directoriesare Yahoo! and Open Directory.If your site is commercial in nature, Yahoo! charges $299for a review that doesn't even guarantee that you will getlisted. It is the single most important engine ordirectory, so if you have the money, it is definitely agreat idea to submit.To submit to Yahoo! go tohttp://add.yahoo.com/fast/add?+Business.Just fill out the form and they editors will take careof the rest.The Open Directory is based on a large group of volunteereditors.
It is free to submit your site. To submit, goto www.dmoz.org, the web address for Open Directory, andfind the category that your site would fit in.
Take sometime and look around, you want to be sure that the categorythat you pick is definitely the best one for your site.Once you have found the right category, click on the addURL link in the top right corner.Search Engine SubmissionCrawler based search engines compile their listings byautomatically searching the web with spider programs.Google is the top search engine on the web. Submission isfree at http://www.google.com/addurl.html.Google and other search engines are now paying specialattention to link popularity.
An effective linkingstrategy will help your ranking on Google. Another enginethat has been around for a while is Altavista.
To submitgo to http://addurl.altavista.com/sites/addurl/newurl.ConclusionDespite a trend towards paid listings and reviews, searchengines and directories are still one of the best sourcesfor targeted traffic, and lots of it. Read up on thespecifics of each of the important engines and directoriesand try your best to get listed in as many of them as youcan.Best of luck to you,JC Anderlwww.Redlionbooks.com, [email protected] my site or email me if you have any questions aboutmarketing or website promotion.
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