Paying for Targeted Traffic with Goto and Google

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Everyone wants to be listed in the top 10 of ...
engines, but the reality is that with millions of ... for the same ten spots, it just "ain't ...
You'd probably stand a bette Everyone wants to be listed in the top 10 of thesearch engines, but the reality is that with millions of websitesvying for the same ten spots, it just "ain't gonnahappen." You'd probably stand a better chance at winning the lottery.Many search engines have moved away from the "free"submission model onto one that requires up front payment.This does not guarantee you any kindof placement; just that your site will be reviewedand listed. So what if it comes up 100,878,989 on the search results page? It's listed.Well, I have a real problem with that.
Why should Ipay $200.00 for something that's been free for yearswhen my site may never be found in the first place?If you're like me, when you pay out good money for something, you want to see some results.There are other search engines like Google and Gotowho charge a fee but with both of them you're payingfor *placement*, not just a listing. That's OK in my book.At least I'll get some traffic for my hard earned dollar.Both Google and Goto should be utilized by any onlineentrepreneur looking for results.
Let's take a lookat both of them and what's involved in opening anaccount with them.Goto- http://www.goto.com/d/about/advertisers/There are many "pay for" position search enginesbut the clear leader of the pack is Goto.com.They created the game of "pay for" keyword positioningand are still going strong. You pick the search terms that are relevant to yourwebsite and decide how much you wish to pay whensomeone clicks on your listing.
The higher you bid,the higher your site appears in their search enginewhen someone does a search for one of your keywords.What's nice about the program is you're only payingwhen someone actually clicks through to your site and not just for impressions.When setting up your account they offer 3 packagesto choose from:1)Full Service: This is their customized plan withrecommended terms and bids based on your budget.They'll write up to 100 search listings for you,total price $199.00 (1 time fee)2) Full Service: A less expensive customer plan withup to 20 professionally written search listings for$99.00 (1 time fee).3) Self Service: This is my favorite where you createyour own titles and descriptions and bids. No servicefee but the minimum amount to open an account is $50.00.If you want to register more than 40 keywords or phrasesthey have a handy spreadsheet you can download, enterin all of your keywords then mail it back in.When getting started with Goto.com you'll get betterresults if you choose many keywords or phrases tobid on.
Minimum recommended to start is 20, butI'd recommend more for better results. When biddingon key terms try to bid enough to get your listinginto one of the top 3 positions.
The top 3 listingsare guaranteed to show up on Goto's partner siteslike Direct Hit and some of the other top searchengines and will appear as "partner" or "sponsored"links.Your bids and keywords can be edited at anytime with the use of the "Direct Traffic" center control panel.Reports are also emailed to you on a monthly basisshowing all activity and current rank for each word.Google AdWords Program: http://adwords.google.com/adwords/Google's program is fairly new and creating a big buzz online. The way it works is you create a short classifiedad and then select keywords you want to be found under.When someone does a search on a key phrase you've chosenyour ad will appear on the results page on the right hand side of the page.Pricing for ad words is based on the position in whichthey're shown.
Google positions ads based on how manyusers click on it over time. Current rates are$15.00, $12.00 and $10.00 (per thousand impressions,or ads shown) for positions 1,2 and 3 and $8.00 perthousand for positions 4 through 8.Accounts are easy to open with a credit card andGoogle even walks you through the ad creationprocess.
You'll get best results by choosing keywordsthat are very specific to your website. Stay awayfrom common keywords that will rack up impressioncharges and not bring you any customers.
Ads are limited to 25 characters for the title and35 characters for the 2 text lines and the visibleURL. After registering you are given access to thesite via a user name and password so you can viewreports on your clickthroughs and impressions.
Ad campaigns can also be easily added to, startedand stopped at will.Spending money on marketing your website is a given.If you're going to pay the search engines moneymake sure you're spending it with a "results based"model like Goto or Google so you know you're gettingthe best "bang" for your buck. Sure, you have to spendthe money, just spend it wisely.
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