Is $299 Too Much To Get Listed?

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When it comes to ...
on the search engines, ... always been ...
as far as SageRock is ... now the choice isn't quite as ...
The reason is because they have recentl When it comes to marketing on the search engines, LookSmarthas always been mandatory as far as SageRock is concerned.But now the choice isn't quite as ironclad. The reason is because they have recently increased the cost of their "Express Submit" program from $199 to $299.
This service guarantees they will review your site within two business days. They also have a "Basic Submit" program that will get your site reviewed in eight weeks.
This program went from $99 to $149.But the paying doesn't end there. LookSmart has multipleways for you to spend your cash.
You are able to use the "Express Submit" program for up to 5 different URL's of your site. This is handy if you have distinctly different sections of your site.
Each URL will cost you $299.Additionally, if you are not happy with your LookSmart listingyou can now utilize the "Express Modify" program. You areable to change your description for $199 and you are able to add an additional category in the LookSmart directory for your site for $149.
However, if you are changing theaddress of your site you must use the $299 "Express Submit"option. For those of you with a healthy marketing budget you can get involved with the "LookListings" program.
This starts at $2500 a month for a pay-for-performance program.Why all the aggressive pricing options? Jupiter Media Metrix, a leading Internet and new technology analysis and measurement company, reported in June 2001 that the LookSmartNetwork reaches 77% of Internet users in the US, through 5 of the top 10 portals, 5 of the top 10 ISPs, and hundreds of additional ISP and media partners worldwide. These partnersinclude Microsoft's MSN, Excite@Home, AltaVista, iWon, NetscapeNetcenter, Inktomi and AOL Time Warner just to name a few.The plus-side of all these pricing options is that they areonetime fees (except for the "LookListings" program).
Once you pay your money then you aren't obligated to spend any more. So chances are, you are going to get your money's worth over the long haul.
Additionally, being listed in a LookSmart category is probably going to help your popularity in the eyes of other search engines. However, there are times where you might not see much value.
There are certain categories that have very long lists of alphabetically organized sites. If you are a metals part maker, for example, and the name of your company begins with "W" you are going to be buried in 6 pages of alphabetically organized pages.
You can see exactly what I mean here:http://www.looksmart.com/eus1/eus317829/eus317864/eus77825/eus266177/eus298950/r?l&Chances are, your site is not going to be found too oftenamidst all of the other sites.In the world of marketing, $299 is not a lot of money - especially for the sweeping presence LookSmart providesand the fact that once you are in the directory you arein for good. Also, in this new Internet economy we are likelyto see more price increases as companies scramble to findviable business models.
9 out of 10 times LookSmart is going to be a wise investment. My recommendation is todo a bit of research to see where you are likely going tobe listed.
If your category defines your company well andyou will get a decent positioning in that category basedon where your company name will fall alphabetically thenLookSmart is probably going to give you a nice trafficboost. Article Tags: Submit Program Source: Free Articles from ArticlesFactory.com .