HOW TO CHOOSE THE WRONG KEYWORDS

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Search engine ...
(SEO) is not a guessing game. Much like the process of writing a research paper (or locating the right person to do it for you), your SEO strategy must be ...
studied Search engine optimization (SEO) is not a guessing game. Much like the process of writing a research paper (or locating the right person to do it for you), your SEO strategy must be thoroughly studied and outlined before being put to action.
Targeting the wrongkeywords can be a real waste of time, and has a great chance ofresulting in:- Irreversible damage to scalp- Broken keyboards and computer monitors- Loss of voice- Fire. .
. and lots of it!You are now going to learn how to choose the wrong keywords.
Indoing so, you will be able to fully comprehend exactly how to selectthe absolute best keyword or search phrase to focus on in your questfor a top ten search engine ranking. ## STEP ONE - Target Keywords That Nobody Searches ForTargeting keywords that no one searches for is a rather simple process.
What you'll want to do first, is go to the Word Trackerweb site (http://www.wordtracker.com). If you do not already havean account with them, use the trial.Enter a keyword that is closely related to your business, and WALA -- a hot batch of freshly baked keywords.
Click on the separatekeywords, found on the left hand side of the page, and on theright side of the page you will see a listing of how many requestseach one receives per month, as well as how many sites you arecompeting with.Now, it is of great importance that you scroll down to the bottom of the page, and choose the keywords that receive the least requests per month. Zero is a good number, but three to five is an acceptableamount as well.
LESSON TO BE LEARNED: Make absolutely sure that people are searching for what you are optimizing for. If you optimize your page for something nobody searches for, then your efforts will all be in vain.## STEP TWO - Choose Keywords With Lots Of CompetitionDid you notice that this nifty web site also shows you how muchcompetition you're facing?That's right -- in order to choose the wrong keywords to focus on, your secondary goal is to focus on those with the absolute maximum amount of competition.
Don't even bother with keywords which show two, three, or even four-digit numbers of competing web sites. Choosing these would almost ensure your success in achieving a decent ranking.The keywords are listed in descending order, according to the number of requests per month - and not according to the amount ofcompetition.
Therefore, your goal here is to first choose theleast popular keywords, and then select those with the greatestamount of competition.LESSON TO BE LEARNED: The less competition you have, thegreater your chance of achieving a top ten position. There is agood chance that 99.9% of the people you are competing withdon't even know what META tags are, so if there is very littlecompetition, then success is at hand.An explanation of META tags and other search engine basics canbe found at http://www.mrfire.com/cgi-bin/a .cgi?searchengines ## STEP THREE - KEI Analysis? Go As Low As You Can Go!Once you have placed a good amount of keywords in your basket, go onto the final step: KEI (Keyword Effectiveness Index) Analysis.
For now, all you need to know is that a keyword's KEI is based on a simplecompetition versus popularity ratio.* For a detailed explanation of this, go to http://www.wordtracker.com/help/keihelp.html. When choosing poor keywords, you should always shoot for a KEI of 0-30.
Anything above that might give you a shot at a decentsearch engine ranking, and since your main goal here is tochoose the worst keywords possible, you'll definitely want tostay within these boundaries.LESSON TO BE LEARNED: Don't settle for a KEI of less than 100. Typically, I will not even attempt optimizing a keyword that hasa KEI of less than 200, simply because I know it will save a lot oftime if the best keyword is chosen right off the bat.
I've made the mistake of choosing the wrong keywords to focus onmore than once. The result was an enormous amount of wasted timeand energy, and was overall an extremely frustrating experience.
Until I discovered there was a service that could actually count the number of requests and competition for each keyword, I was playing Pin The Tail On The SEO Donkey. Don't make the same mistake that I, and thousands of others have made over the years.
Do the research before optimizing your page for the search engines, and you will reap great rewards. Article Tags: Wrong Keywords, Search Engine Source: Free Articles from ArticlesFactory.com .