In the quest to develop and publish the world's number one business ... site I knew we had cracked it when we entered ... at No 7 outof ... sites on the key phrase ... sta In the quest to develop and publish the world's number one business relatedweb site I knew we had cracked it when we entered NorthernLight at No 7 outof 4,876,060 sites on the key phrase 'business start up'.Coming from a Sales and marketing background, with a background in IT, butno knowledge of the Internet, I had to approach everything from the groundup, with an open mind.This proved to be of significant advantage, since I was prepared to listento everyone, try anything, reject the bad and improve on the good.We also appear on Lycos, Google, AltaVista, Excite and a myriad of othersearch engines and know that with 12 months work ahead we will be the No1Business site by 2002.So here are my ten top tips for successful web placement1Most web designers assume that the customer is the reader, wrong. It's a bitlike assuming the customer for an old people's home is the resident - itisn't it's the residents 45 year old daughter. Therefore sell to her and theplace is full.The main customer for a web site is 'gulliver' or 'arachnia' or whatever thesearch engine spider is called. Observe it, profile it, get to know itintimately, what does it like and loathe. How can you get it's attention?2In my experience only AltaVista takes seriously. I know thisbecause I used mingmong21 as a keyword and, despite all the search engineswe appear on, if I search on all of them for 'mingmong21' I only turn up onAltaVista. Don't put too much store in keywords.3The of the page is the single most important thing to Google, Exciteand a host of other search engines, so why, why, why are we so vain that wecall our web site 'XYZ inc.' if they knew who we were before they got on theweb they would have called us on the telephone. The of your siteshould be what you do, not who you are.4Many of the search engines pick up the first paragraph of the content(in other words what's written on the page). Don't confuse it with 'lastupdated on ...' and counters, etc. Just have a simple paragraph that sayswhat you do and ... use the same words as the .5If each search engine spider likes different things, give them exactly whatthey like in the form of 'portal' pages which are dedicated to one keywordor phrase and aimed to satisfy each search engine spider. For example a pagewith the title 'business start up' and the KEYWORDS 'business start up'where the BODY says 'business start up' will put you pretty high whensomeone searches for 'business start up. Make sure that you have a link fromyour index.html page to this portal and from this portal, that way you don'thave to submit each page (it will be found on the next spider) and beaccuses of spamming.6Make the of the page tie in with the and -obvious but some of us get a bit carried away.7Tell the spider what to do index, follow and 10days. then you get a regular visit.8Content is king - that means that when the spider visits you, and you appearon the engines, if your content is negligible or static (never changes)don't expect anyone to come back - you can only sell rubbish once.9Subscribe to, and read, every newsletter on web marketing that you can. Ifyou only pick up one tip per month you can improve your web site placement.10The KING of all tips. Most Search Engine spiders cannot follow graphicallyembedded links!!!!!In other words if you have a 5000 page web site and have linked it throughgifs or buttons then, as far as the spider is concerned, you have stuck thepages together and it sees only page one. If, however you place text linksor links that the viewer cannot see, within those pages then youhave 5000 pages that can have a , , , etc tosell to 'gulliver' and his little friends.Mark my words by 2002, fastlinksolutions will be the No 1 business relatedweb site in the world. Article Tags: Business Start, Engine Spider, Search Engine Source: Free Articles from ArticlesFactory.com ABOUT THE AUTHOR John Saxon is a grandfather of 3 and Technical Director of FastlinkSolutions Limited. He is a Companion of the Institute of Sales and MarketingManagement (one grade above Prince Philip) and has 25 years experience inhelping new and growth businesses develop and profithttp://www.fastlinksolutions.btinternet.co.uk is a free access siteproviding advice for anyone considering setting up, or expanding a business. Article Tags: Business Start, Engine Spider, Search Engine Source: Free Articles from ArticlesFactory.com .
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