How Can You Learn How to Achieve Top Search Engine Rankings?
How Can You Learn How to Achieve Top Search Engine ... Robin Nobles If you're serious about having a ... online ... youneed to spend some time studying the search engines and how How Can You Learn How to Achieve Top Search Engine Rankings?By Robin Nobles If you're serious about having a successful online business, youneed to spend some time studying the search engines and how theyoperate. Why? Because comparatively speaking, search engine marketing isgenerally much less expensive than traditional forms ofadvertising, which certainly appeals to those of us with low (orno!) advertising budgets. Also, the reach you can gain through asuccessful search engine marketing campaign can be extraordinary.But, how can you learn search engine marketing strategies? Peoplelearn in many different ways. * Some folks prefer to dig for the information themselves,hunting all over the Web hoping to find reliable and trustworthyinformation. Search Engine Guide(http://www.searchengineguide.com) is an excellent place tostart, because the site posts articles written by experts in theindustry.* Other people like online classes, such as those offered througha reputable company like the Academy of Web Specialists(http://www.onlinewebtraining.com), where they can learn in thecomfort of their own homes with a trusted instructor. As youprobably know, I've taught online classes through the Academy foryears.* Still others like to attend large conferences where they cansit and listen to experts in the industry offer their advice onparticular topics. In my opinion, Search Engine Strategiesconferences (http://seminars.internet.com) are second to none,and I've served on panels at almost all of them. * However, still others want to learn on location with more of ahands-on approach. Until now, there has never been an actual"hands on" workshop designed to build your expertise in person.These people want to meet the instructors in person and have theopportunity for personal, one-on-one interaction about theirparticular Web sites and their unique challenges. So, this is why Search Engine Workshops.com(http://www.searchengineworkshops.com) was formed, a jointventure by John Alexander and Robin Nobles. When you attend one of our workshops, you'll bring your laptopand your "Web site" with you. You'll actually be doing exercisesthat will help you become a more effective search enginemarketer. For example:* Do you have a difficult time choosing keywords that really workfor your business or your clients? John Alexander, one of theleading authorities in the use of WordTracker, will demonstrateways to use WordTracker that you've never considered. * Do you have a difficult time writing Web site content? I'm aprofessional writer and author, and I'll be working with you onhow to create Web site content that will appeal to your humanaudience. * Are you having problems taking your Web site content and makingit search engine friendly? Because this is a "workshop," a hands-on method of learning, you'll create a page of content andoptimize it yourself, with your instructors standing by to offersuggestions and guide you.* Are you a professional search engine optimizer who plans towork with clients? At the workshop, you'll discuss guarantees,contracts, how to get new clients, how to service your clients sothat you'll continually exceed their expectations, and more.* Does your Web site have challenges that are keeping you fromachieving top rankings? Learn work arounds for those challenges,from the very simple to the powerful and complex, depending onyour unique situation.* Are confused about how to use WebPosition Gold? Have you beenintroduced to Search Engine Optimizer (GRSeo)? Do you need a Web-based alternative to reporting? At the workshop, we'll actuallydemonstrate the various tools of the trade and offer tips forusing those tools as well as showing new tools you may not haveconsidered.* Are you interested in having a personal appointment to talkabout your Web site and any challenges or concerns you arehaving? Besides the training and personal help that comes throughthe workshop itself, each participant will meet with aninstructor for a 30-minute private consultation.Who can benefit from this workshop? * If you have an online business, or if you're consideringstarting one, this workshop is ideal for you. * You may have taken a search engine marketing course in the pastbut haven't kept up with the current strategies. * Maybe you're a Web designer who needs to learn how to designsearch engine friendly sites. * Maybe you have a large company who needs a stronger onlinepresence. * Or, maybe you're ready for the "next step" to a successful Website - what to do "after" you achieve top rankings? If so, thisworkshop is exactly what you need. In order to offer personal attention to each attendee, enrollmentis limited to around 35. Because the group is small, it quicklybecomes very friendly and open. We share experiences andexpertise, so that no matter what your level of experience is,you'll leave with an abundance of new information and things totry on your own Web site. So, give this new way of learning search engine strategies a try.Visit Search Engine Workshops(http://www.searchengineworkshops.com) and look over the agenda.Read some of the testimonies from a past workshop. Learn moreabout the workshop leaders by visiting the About Us page. Then, make arrangements to attend our next workshop to be held atthe Opryland Hotel in Nashville on May 1-3, 2002. It will be alearning experience you'll never forget! Article Tags: Search Engine Marketing, Search Engine, Engine Marketing, Site Content Source: Free Articles from ArticlesFactory.com .
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